metaverse
Balabala Introduces Virtual Child Ambassador Gu Yu
Leading Chinese childrenswear brand Balabala introduces virtual child ambassador Gu Yu. Will this shape the future of consumer-brand interactions? Read More
How GLOSKU Fuels Colourpop’s China Expansion
Jing Daily spoke to GLOSKU’s CEO and founder Kevin Zhao to find out how the company helped Colourpop expand its business 20 fold in China. Read More
Utilizing China’s 618’s Metaverse Opportunity
This year, as the shine wears off China’s 618 shopping festival, is it heading for a metaverse makeover? Jing Daily analyzes the brands that took part. Read More
The Digital Exhumation of Marilyn Monroe Should Make Us All Uncomfortable
Even though it’s been 60 years since the death of the Hollywood icon Marilyn Monroe, she is still being made to sell luxury. Read More
The Verdict on Digital Shanghai Fashion Week
Digital Shanghai Fashion Week has just concluded its three-day live show. Has the online format injected new vitality into the event? Read More
How Xiaohongshu Rides the Digital Fashion Wave
Is Xiaohongshu's technology and niche fashion community enough to maintain a competitive advantage in China’s NFT landscape? Read More
Goodbye Luxury NFTs as We Know Them
With the rapid commoditization of digitable tokens, it’s simply not enough to hope customers apply value to your offerings. Read More
Givenchy’s Beauty House Taps Into Roblox’s Metaversal Goldmine
Givenchy Parfums is the latest brand to join the Roblox residency hype. But why is luxury so infatuated with gaming platforms? Read More
Turning ‘Metaverse Hype’ Into Consumption in China
Virtual influencers, NFT-powered digital collectibles, and partnerships are all ways luxury has leveraged China’s metaverse. But is consumption happening? Read More
KOLs Are Dead. Long Live the Virtual Influencer
With consumers tiring of cut-and-paste KOL campaigns, the age of the virtual influencer is here — and it's reaping big creative rewards. Read More
