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Five Things You Need To Know About Luxury Marketing
For the unfamiliar, marketing luxury brands comes with its own subtleties. Here are five things to think about when developing a successful strategy for a luxury brand. Read More
Brands Struggle To Connect With China’s “Post-90s” Generation
Though China's "post-90s" consumers are the country's future big spenders, brands are finding it difficult to connect with the nebulous new demographic, causing a rethink about long-term marketing strategies. Read More
Retail News: Kate Spade Plans China Foothold As Coach Shifts Production Elsewhere
As kate spade teams up with Korea's E.Land Group on a new China joint venture and Coach shifts half of its production capacity outside of the country, it appears that… Read More
