mercedes

One critical driver of extreme luxury value is the desire to be inspired. So if brands become predictable and stop surprising, customers move on. Read More

For luxury brands, estimating the Added Luxury Value for both for the category and the brand is an important consideration when making pricing decisions. Read More

On March 15, a nationally televised TV show will call out shady business practices by consumer brands. With this year's focus on "quality consumption", who will be exposed, and how should they respond? Read More

As China is on track to become the largest luxury car market in the world, the fight to capture the growth opportunities is already getting brutal. Read More

In a field dominated by electric cars, some platforms are offering premium vehicles to lure aspiring middle class drivers. Read More

Luxury carmakers have been slashing prices in China as the government turns up the heat on them with critiques of their high cost inflation. Read More

On Consumer Rights Day, Mercedes and foreign carmakers are choice picks for CCTV's annual public shaming show. Read More

Luxury carmaker Audi aims for industry dominance in China by rolling out 17 new models worldwide. Read More

While new cars currently account for the vast majority of dealers' revenue, used luxury sales will likely gain speed as buyers begin to trade up for new models. Read More

Picking itself up from a turbulent year, Mercedes-Benz is “taking action” to stay on top in the China luxury auto market. Read More