mercedes
Should Brands Distance Themselves From ‘Controversial’ Celebrities?
After a spate of recent boycotts, should luxury brands distance themselves from controversial KOLs? The answer might surprise you. Read More
Why Luxury Brands Must Be Innovative
One critical driver of extreme luxury value is the desire to be inspired. So if brands become predictable and stop surprising, customers move on. Read More
Why Expensive Luxury Brands are Often Priced Too Low
For luxury brands, estimating the Added Luxury Value for both for the category and the brand is an important consideration when making pricing decisions. Read More
World Consumer Rights Day is Back. Prep Your PR Team
On March 15, a nationally televised TV show will call out shady business practices by consumer brands. With this year's focus on "quality consumption", who will be exposed, and how… Read More
China’s Luxury Car Market Shake-Up: Second-Tier Brands Are Gaining Ground
As China is on track to become the largest luxury car market in the world, the fight to capture the growth opportunities is already getting brutal. Read More
Now China’s Ride-Sharing Scene Wants a Piece of the Luxury Market
In a field dominated by electric cars, some platforms are offering premium vehicles to lure aspiring middle class drivers. Read More
Video: Why China Is Going After Foreign Luxury Auto Brands
Luxury carmakers have been slashing prices in China as the government turns up the heat on them with critiques of their high cost inflation. Read More
Is Mercedes CCTV’s Target For Annual Foreign Brand Attack?
On Consumer Rights Day, Mercedes and foreign carmakers are choice picks for CCTV's annual public shaming show. Read More
Video: Audi Contends With ‘Fierce’ Luxury Competition In China
Luxury carmaker Audi aims for industry dominance in China by rolling out 17 new models worldwide. Read More
Secondhand Auto Sales Poised To Accelerate In China’s Maturing Luxury Market
While new cars currently account for the vast majority of dealers' revenue, used luxury sales will likely gain speed as buyers begin to trade up for new models. Read More
