mercedes me
Do Luxury Brands Need Their Own Cafés in China?
Chanel’s Coco Café created an astonishing amount of heat for the brand. Will others be as successful at increasing footfall and social media shares? Read More
Now China’s Ride-Sharing Scene Wants a Piece of the Luxury Market
In a field dominated by electric cars, some platforms are offering premium vehicles to lure aspiring middle class drivers. Read More
Hyundai to Upgrade Its Brand Image for China’s Emerging Middle Class
The automaker, seeking to rebound from poor sales amid the THAAD disagreement between China and South Korea, is planning to open an experience center in a thriving Beijing art district. Read More
Chinese Indie Designer Platform Trades Catwalk for Fashion Films to Influence Consumers
Beijing-based Fashion Now took a break from presentations and runway shows to let designers get creative and share another side of their brands to social media. Read More
Versace’s Go-To Porcelain Partner Rosenthal Bets Big on Chinese Demand to Set a European Table
A household name in porcelain for the West, Rosenthal is aiming to capitalize on Chinese consumers' tastes for functional, European design. Read More
Taikoo Li Aims for ‘Community Lifestyle Center’ Status to Compete with E-Commerce
General manager Max Yu shares what he thinks is the key to making a mall succeed in China's age of online shopping. Read More
New Topwin Center Targets ‘Curious’ Chinese Shoppers with Local Design and Lifestyle
Eager to cater to savvy upper-middle-class consumers looking for something different, the new shopping center is one of many in China integrating art, lifestyle activities, and trendy boutiques with local… Read More
Mercedes-Benz Takes Mercedes me Concept to Beijing’s Lifestyle Experience Seekers
The world's largest Mercedes me experience center in the heart of Beijing's trendy Sanlitun shopping district attempts to woo young Chinese elite with multiple restaurants, a cocktail bar, and stylish… Read More
