mercedes-benz
How Cadillac Is Using Trump to Reinvent Itself in China
While in the U.S., Trump has hit a record-low approval rating, in China, he is more popular and is the biggest celebrity for the Cadillac brand. Read More
Now China’s Ride-Sharing Scene Wants a Piece of the Luxury Market
In a field dominated by electric cars, some platforms are offering premium vehicles to lure aspiring middle class drivers. Read More
Report on Daimler Executive’s Racist Remarks Goes Viral Online in China
Daimler Executive's racist remarks fueled outrage on China's Weibo platform, even though the company relieved the manager's position immediately. Read More
Survey: Less Than Half of China’s Car Buyers Are Happy with Their Purchase
A new report by J.D. Power & Associates finds that the average car-buying experience for Chinese consumers has gotten dramatically worse in the past year. Read More
Mercedes-Benz Takes Mercedes me Concept to Beijing’s Lifestyle Experience Seekers
The world's largest Mercedes me experience center in the heart of Beijing's trendy Sanlitun shopping district attempts to woo young Chinese elite with multiple restaurants, a cocktail bar, and stylish events. Read More
How Automakers Can Attract China’s Evolving Luxury Car Shoppers
As Chinese luxury auto purchase motivations shift from status symbol to self-indulgence, brands are changing their advertising strategies in order to adapt. Read More
The Rapid Growth Of China’s Luxury Auto Market In 4 Charts
Despite China's anti-corruption crackdown, the luxury auto market is still seeing significant sales this year—with German brands far ahead of the pack. Read More
China To Dominate 30 Percent Of Global Car Sales By 2020
China will take the biggest slice of the global car market in 2020 as the BRICS nations rise towards dominance of the market. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring Mercedes-Benz, Siemens, YSL, Lancôme, and Sephora. Read More
WeChat Luxury Car Crowdfunding Goes Viral In China
French automaker DS jumps in on China's crowdfunding craze with an innovative mobile campaign. Read More
