mercedes-benz
Chinese Luxury Cars!? Yes, But How Can They Succeed?
Chinese automaker BAIC debuted its luxury sports car Arcfox at the Geneva Auto Salon. But will this car attract attention in the luxury automotive sector? Read More
WeChat Leverages Celebrity Halo Effect to Increase Ad Engagement
Many WeChat users were surprised to spot stars profile on their feed, turns out that it’s a new gimmick by WeChat to boost the visibility of moments ads. Read More
What You Need to Know About Luxury’s Extreme Disruption Force: Generation Z
The Future of Luxury with Daniel Langer. Gen Z's consumer habits are changing products and brands, and luxury companies need to keep up. Read More
How Douyin Drives Sales: One KOL Shares Experience with China’s Viral Video App
Douyin influencer Antoine Bunel shares his experience with the platform as well as advice for luxury brands planning to launch campaigns. Read More
Chinese Buyers Crave a New Sales Pitch: ‘Experiential Luxury’
A new study by Kadence International indicates 'experiential' marketing is effective in making a luxury brand look more luxurious to Chinese consumers. Read More
The 3 Best Ways for Brands to Win Over China’s Affluent Men
Magazine-style-content, machine learning about user preferences, and personalized service are all key to reaching this key consumer demographic. Read More
A Porsche Service Center in Shenzhen Plans to Spray Eau de Racetrack
How far are luxury brands willing to take the experiential retail trend in China? Jebsen Motors Managing Director Joachim Eberlein introduces its service center's racetrack floors, lattes with 3D-printed foam selfies, and signature scent. Read More
How Cadillac Is Using Trump to Reinvent Itself in China
While in the U.S., Trump has hit a record-low approval rating, in China, he is more popular and is the biggest celebrity for the Cadillac brand. Read More
Now China’s Ride-Sharing Scene Wants a Piece of the Luxury Market
In a field dominated by electric cars, some platforms are offering premium vehicles to lure aspiring middle class drivers. Read More
Report on Daimler Executive’s Racist Remarks Goes Viral Online in China
Daimler Executive's racist remarks fueled outrage on China's Weibo platform, even though the company relieved the manager's position immediately. Read More
