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Tag

mercedes-benz

  • The Future of Luxury

    Chinese Luxury Cars!? Yes, But How Can They Succeed?

    Daniel Langer  |   Share
    Chinese automaker BAIC debuted its luxury sports car Arcfox at the Geneva Auto Salon. But will this car attract attention in the luxury automotive sector? Read More
  • WeChat Leverages Celebrity Halo Effect to Increase Ad Engagement

    Ruonan Zheng  |   Share
    Many WeChat users were surprised to spot stars profile on their feed, turns out that it’s a new gimmick by WeChat to boost the visibility of moments ads. Read More
  • The Future of Luxury

    What You Need to Know About Luxury’s Extreme Disruption Force: Generation Z

    Daniel Langer  |   Share
    The Future of Luxury with Daniel Langer. Gen Z's consumer habits are changing products and brands, and luxury companies need to keep up. Read More
  • How Douyin Drives Sales: One KOL Shares Experience with China’s Viral Video App

    Jessica Rapp  |   Share
    Douyin influencer Antoine Bunel shares his experience with the platform as well as advice for luxury brands planning to launch campaigns. Read More
  • Chinese Buyers Crave a New Sales Pitch: ‘Experiential Luxury’

    Yiling Pan  |   Share
    A new study by Kadence International indicates 'experiential' marketing is effective in making a luxury brand look more luxurious to Chinese consumers. Read More
  • The 3 Best Ways for Brands to Win Over China’s Affluent Men

    Ruonan Zheng  |   Share
    Magazine-style-content, machine learning about user preferences, and personalized service are all key to reaching this key consumer demographic. Read More
  • A Porsche Service Center in Shenzhen Plans to Spray Eau de Racetrack

    Jessica Rapp  |   Share
    How far are luxury brands willing to take the experiential retail trend in China? Jebsen Motors Managing Director Joachim Eberlein introduces its service center's racetrack floors, lattes with 3D-printed foam… Read More
  • How Cadillac Is Using Trump to Reinvent Itself in China

    Ruonan Zheng  |   Share
    While in the U.S., Trump has hit a record-low approval rating, in China, he is more popular and is the biggest celebrity for the Cadillac brand. Read More
  • Now China’s Ride-Sharing Scene Wants a Piece of the Luxury Market

    Jessica Rapp  |   Share
    In a field dominated by electric cars, some platforms are offering premium vehicles to lure aspiring middle class drivers. Read More
  • Report on Daimler Executive’s Racist Remarks Goes Viral Online in China

    Yiling Pan  |   Share
    Daimler Executive's racist remarks fueled outrage on China's Weibo platform, even though the company relieved the manager's position immediately. Read More
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Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 04/12/2021

Index LevelDaily Change% Change
323.55+$0.780.24%
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