mercedes-benz arena
WeChat Case Study: How Shanghai’s Mercedes-Benz Arena Connects With VIPs
With about 641,000 visitors a year, the massive venue is using WeChat to target specific customer demographics. Read More
2010 Spot To Watch: Mercedes-Benz Arena In Shanghai
The massive $280 million clam-shaped arena currently under construction on the Huangpu River by Shanghai is set to get a new name, as Mercedes-Benz has purchased naming rights to the… Read More
