mental health
How Lifestyle Changes Affect Luxury Brands
Look at how our lives are changing and impacting the luxury product categories we use — it will tell you the future of luxury. Read MoreWith Burnout on the Rise in China, How Can Brands Offer Help?
Chinese citizens undergo a lot of stress. But younger generations have started openly acknowledging their growing anxiety levels — and brands must, as well. Read MoreIntroducing Chinese Youth’s Latest Buzzword — Emo
China’s newest trending buzzword with young people is “Emo,” suggesting a growing struggle in their social and work lives. But can luxury brands help? Read MoreHow Gen-Z Anxiety Is Shaping The China Market
The comfortable Gen-Z lifestyle also comes with many new pressures, which is why brands should look to ease their burden with light-hearted entertainment. Read MoreDecoding The Future Of Masculinity In China
In a rapidly changing China, Jing Daily has outlined three emerging trends to help luxury brands decode the future of masculinity. Read MoreHow Brands Can Use Nostalgia To Win China’s Wide-Open Fragrance Market
Recently, the perfume industry has begun to leverage the physiological relationship between scent and memory with great success — and the key is nostalgia. Read More‘Femvertising’ Is Luxury’s Key To Winning Young China
In 2020, luxury brands that touched on female empowerment thrived with equality-conscious youth in China. But they’ll have to up the ante in 2021. Read More