menswear
China’s Verdict On Fashion Week Has Never Been More Important
The recent menswear season was a highly anticipated event, taking some of the biggest names in luxury to London, Florence, Milan, and Paris. Read More
Are Chinese Middle-Aged Men Luxury’s Next Big Spenders?
Armed with higher discretionary income, older male shoppers are a major opportunity in a menswear market that too often foregrounds younger customers. Read More
Brioni Bets on China’s Luxury Menswear Market
Brioni has refreshed its image. But despite localization in its decor, the products don’t engage with China. Can it pull off its ambitions of expansion? Read More
Dior’s Guochao Menswear Collection Avoids Cultural Clichés
Dior has become one of the few Western luxury brands to embrace the guochao trend by combining traditional Chinese culture with modern style. Read More
Omnichannel Marketing Drives Berluti’s Legacy Reinvigoration in China
Berluti has unveiled its first China art event — a masterful blend of digital and physical initiatives exploring the pandemic-related boundaries. Read More
Canali Cements Market Expansion with Chinese Designer Collaboration
The Italian heritage brand Canali is tapping 8ON8 in a move that confirms the power young Chinese designers have to connect with younger consumers. Read More
The Top 5 Gen-Z Trends Of 2020
From the controversial Mengmei Style to the unpredictable anti-KOL Guo Laoshi, Jing Daily highlights China’s top five Gen-Z trends of 2020. Read More
Menswear Is The Hot Womenswear Trend In China
Young Chinese women are now adopting men’s fashion as the latest trend, which is called “Mengmei Style.” But can luxury brands seize this opportunity? Read More
Stefano Ricci on Serving China’s Uber Rich
Jing Daily caught up with Filippo Ricci, creative director at Stefano Ricci to understand the brand's strategy in conquering the Chinese market. Read More
Vegetable ‘Ivory’ Offers Accessory Alternative for China’s Green Fashion Advocates
Button makers are placing bets on China's relationship with Ecuador to ensure it's easier to source "vegetable ivory" from South America's tagua palm. Read More
