Mengniu
Wine Brands Find Their ‘Youth Formula’ in Collaborations
Young consumers have gone wild for the Kweichow Moutai x Mengniu Dairy liquor ice cream tie-up. Read on for more of this month’s tantalizing collaborations. Read More
Three Top Marketing Trends for the Year of the Ox
As an uptick in COVID-19 cases threatens Chinese New Year travel, brands are scrambling to meet demand for “new” New Year’s goods and hometown products. Read More
The New Wellness Trend In China Is Beauty Snacks
China’s young, beauty-obsessed consumers are open to any skincare concept that gives them an edge, and now they’re turning to edible beauty snacks. Read More
Why China’s Young Consumers Love Brand Collaborations
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. Read More
