Melting Sadness
China’s Hypebeast Era Is Here: 10 Chinese Streetwear Brands To Know In 2023
Thanks to the rise of streetwear players like Roaringwild, Randomevent, and Soulgoods, China’s hypebeast era is here. Local is leading the way for Generation Z. Read More
How Does Valentino’s Lunar New Year Campaign Stand Out In China?
Valentino utilizes local cultures, creative collabs and its iconic Rosso color in its Chinese New Year 2023 campaign. What can other luxury players learn from this approach? Read More
Featuring Windowsen, Daniel Arsham, and Shushu/Tong, Here Are The China Collaboration Awards Of 2022
After a busy 12 months of brand collaboration in mainland China, here are our collab awards for most unexpected, best sneakers, and best beauty drops. Read More
Alaia Chen’s Steiff, Melting Sadness’ First G-Shock, And Nexy.Co x Deng Yu: China Collabs Of The Week
Rabbit-themed collaborations are all the rage this week as global and local brands gear up for the Lunar New Year, including G-Shock, Nexy.Co, and Tommy Hilfiger. Read More
Sweet Treats And Street Fashion: China Collabs Of The Week
From Champion's tie-up with Melting Sadness to Mizuno's capsule with Randomevent, sportswear brands are turning to local designers to build street cred. Read More
Sneaker Brands In China Need To Look Beyond The Guochao Craze
With China's sneaker scene challenging the longtime dominance of western brands, collaborations and limited drops won't be enough to impress. Read More
Randomevent: The Streetwear-Retail Hybrid Winning Over China’s Youth
Best-known for collaborating with the likes of Dickies and Puma, Randomevent is the clothing brand-concept store encapsulating China’s streetwear scene. Read More
Meet Melting Sadness, Adidas Originals’ Top Chinese Collaborator
Jing Collabs & Drops speaks to Melting Sadness’ Zhang Quan, the artist-streetwear-designer connecting global sportswear brands to China’s Gen Z. Read More
