Melilim Fu
What Are The Vulnerable Luxury Sectors In China?
Surprisingly, some luxury brands are scoring big in China post-COVID-19. But rising local brands in specific sectors could upend their trajectories. Read More
Can Brands Tap Into The Rebellious Gen-Z “Tea Art” Trend?
A new makeup style in China called Tea Art is turning a derogatory internet catchphrase upside down, but can brands take advantage of this trend? Read More
COVID-19 Has Hurt China’s Influencers (Or Has It?)
China's influencers have lost potential earnings during the COVID-19 epidemic, but there are also some positives for many of the creatives in this industry. Read More
Beauty Brands Big on China’s New Streaming Show
Can a popular KOL, fascinating global locations, and a weekly box of curated beauty products be the recipe for China's next hit show? Read More
