meipai
Watch Out for These Beauty & Cosmetics Trends on Singles Day
Azoya Consulting takes a look at what’s going on and highlights a few major trends that may give us a clue as to which segments will perform well during this… Read More
Why China’s Viral Video App Douyin is No Good for Luxury
While Douyin may be China’s hippest social media app, there are many reasons it may not be the right platform for luxury brands. Read More
How Chinese Consumers Engage With Luxury Livestreamers
Livestreaming has become a compelling new shopping experience in China, but it can also pose challenges for luxury brands. We join livestreamer Haoran during a session at C.O. Bigelow. Read More
Confessions of a China Live Streamer
Having garnered a huge audience streaming on Momo, Yizhibo, Meipai, and Huajiao, Lauren Hallanan has first-hand experience of which platforms are best suited to brands. Read More
Meipai Shut Down Drives Influencers to Douyin in Droves
With competition for content creators and viewers at an all time high, Meipai's "system upgrade" couldn't come at a worse time. Read More
Can Luxury Brands Cash in on Fashion Week Livestreams?
Chinese consumers are enthusiastic viewers of fashion week livestreams. But are brands making the most of the opportunity? Read More
The 8 Most Powerful Beauty Bloggers in China
Counting down the most influential beauty bloggers in China, people with names like Milky, Jelly, Mint and Big Devil. Read More
The 6 Major Disruptions to Chinese Digital Marketing in 2017
From Weibo and live streaming to influencers and Mini Programs, we’re giving you the complete rundown on the top six Chinese social media trends of 2017. Read More
3 Trends Shaping the Future of Retail for Fashion, Lifestyle and Beauty Brands in China
Here are three major trends that retailers need to know before creating their own "New Retail” strategy to serve the experience-seeking Chinese consumers: Read More
5 WeChat Sales Campaign Ideas for Fashion and Cosmetics Brands That Get Results
Here is a summary of 5 sales campaign ideas for fashion and cosmetics brands who target customers in mainland China and get results primarily on WeChat. Read More
