ME&CITY
In Photos: Alexa Chung For Chinese Fast Fashion Brand ME&CITY
British TV figure and style icon Alexa Chung returns for another season as the face of the Chinese brand ME&CITY, spotted pool- and ocean-side in cool, bold colors for the… Read More
VOGUE Fashion’s Night Out Set For Shanghai Debut
Kicking off in less than two weeks, VOGUE's global late-night shopping event "Fashion's Night Out" is set to make its Shanghai debut on September 11, with nine malls on Huaihai… Read More-
Alexa Chung Models For Chinese Fast Fashion Brand, ME&CITY
This week, the Chinese fast fashion retailer ME&CITY released promotional shots for its A/W 2011 collection, which feature British "It Girl" Alexa Chung sporting the brand's new looks on a… Read More -
Confusion On Brand Origin Reigns Among Chinese Consumers
Not only are do widespread misunderstandings about product and brand origin abound in China, but brands that actually are foreign often ignore or misinterpret consumer demand. Read More -
Who Are China’s Fast Fashion Contenders?
While the buzzword "fast fashion" may be somewhat new to the China market, fast fashion itself has been around in some form or another for the past few decades, mostly… Read More
