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MCN

  • Influencers

    4 MCNs You Need to Know in China

    Emma Li  |   Share
    Behind every successful KOL, there stands a mighty MCN company. How can international luxury brands leverage these agent-led businesses to generate sales? Read More
  • Influencers

    China’s Influencer Pay Gap Has Closed — But Not Its Culture Gap

    Jiaqi Luo  |   Share
    The influencer industry is rife with racial inequality. But in China, homegrown KOLs make more than their Western counterparts. So what’s the problem then? Read More
  • “Silver Foxes” Are The Latest KOL Craze In China

    Jennifer Zhuang  |   Share
    Elderly KOLs are subverting expectations on Douyin and finding success as KOLs. But can luxury brands take advantage of these “silver foxes?” Read More
  • Fashion

    3 Takeaways From Vogue Business In China’s 2020 Fashion Capital Report

    Wenzhuo Wu  |   Share
    Here, 3 key takeaways from the 2020 New Fashion Capital Index Report by Vogue Business In China for brands navigating China’s non-first-tier cities. Read More
  • Marketing

    The Health of China’s KOL Industry After COVID-19

    Jessica Rapp  |   Share
    China’s KOL industry after COVID-19 will continue to evolve in China and in the West. However, KOL collaborations will remain an important marketing tool. Read More
  • Can Non-Chinese KOLs Ever Threaten Local Leaders’ Market Dominance?

    Jennifer Zhuang  |   Share
    China’s netizens have a complicated relationship with non-Chinese KOLs. But it’s not all bad. Should international brands bank on working with them? Read More
  • Can Anti-KOL Guo Laoshi Help Luxury Brands In China?

    Jennifer Zhuang  |   Share
    The brash and unconventional KOL known as Guo Laoshi is trending amongst Gen Zers, but should luxury brands really consider working with her? Read More
  • Decoding Professional User-Generated Content on Douyin

    Jennifer Zhuang  |   Share
    One Douyin’s hottest influencers @Maoguangguang is proving that professional user-generated content is profitable. Here’s what brands need to know. Read More
  • Bilibili Wants to Help Brands “Sparkle” With Content

    Sky Canaves  |   Share
    The trendy video platform Bilibili is opening up its Sparkle service to help match brands with its popular creators (aka Uploaders). Read More
  • WeChat Makes A Grab at China’s MCN Industry

    Yaling Jiang  |   Share
    WeChat might be going after the financial gain of working with Multi-Channel Network agencies, but what about the liabilities that come with this industry? Read More
12NEXT

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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 02/06/2023

Index LevelDaily Change% Change
279.05-$7.68-2.68%
LVMHKeringRichemont
-$2.01-$0.54-$0.05
View Index

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