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MCM

  • Marketing

    JD.Com Plays Matchmaker For Luxury Brands On Chinese Valentine’s Day

    Adina-Laura Achim  |   Share
    JD.com employed advanced marketing tactics to ensure business success and profits for luxury brands during the Qixi Festival. Read More
  • Sponsored

    How MCM Is Winning Over New Chinese Luxury Shoppers Via Youth Culture

    Wenzhuo Wu  |   Share
    MCM was once a leader of logomania hype among Chinese millennials. But its latest rebrand cleverly repositions the luxury brand for young Gen-Z shoppers. Read More
  • Content Commerce

    Luxury Marketing in 2021 Will Look (and Feel) a Lot More Animated

    Avery Booker  |   Share
    If there’s one trend that has exploded and become ubiquitous across consumer segments over the past few years, it’s the influence of video games and the cartoon-ification of marketing. As… Read More
  • Will China’s Shopping Festivals Save The Luxury Market?

    Ruonan Zheng  |   Share
    To offset COVID-19 losses, brands joined China’s three-week shopping holiday, 618, including many luxury brands that have long shied away from discounts. Read More
  • Are Brands Doing Enough Due Diligence on Aid to China?

    Yaling Jiang  |   Share
    Because of the Red Cross scandal in China, luxury companies now see that they need to do their due diligence when donating to charities — but how? Read More
  • Top 5 Luxury Brand Campaigns in 2019

    Wenzhuo Wu  |   Share
    With so much competition in China's luxury market, brands had to get creative with their campaigns this year. Here are our picks for the top ones of 2019. Read More
  • MCM’s Immersive Pop-up Playground Lands in Shanghai

    Ruonan Zheng  |   Share
    To celebrate the latest AW19 collection, and as part of Tmall's Super Brand Day initiative, MCM built a playground in Shanghai. Read More
  • Here’s How Burberry, MCM, Montblanc Celebrated Children’s Day in China

    Ruonan Zheng  |   Share
    Children’s Day may be less known in the West, but it's a popular one in China. Read below to find out how Burberry, MCM, and Montblanc celebrated the holiday. Read More
  • The Hidden Power of WeChat Social CRM: What You Need To Know

    Ruonan Zheng  |   Share
    Shanghai-based digital agency 31Ten recently published a report offering brands a hands-on guide on to how best navigate WeChat sCRM. Read More
  • Jing Daily’s Picks for the Top WeChat Luxury Campaigns of 2018

    Ruonan Zheng  |   Share
    We noticed a lot of luxury brands have been thinking out of the box this year to discover the diverse functions within the WeChat ecosystem. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 03/24/2023

Index LevelDaily Change% Change
262.68-$1.82-0.69%
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