mckinsey
How Does Bottega Veneta Earn Cultural Credibility In China?
From its new Chinese New Year 2023 campaign to its Certificate of Craft program, Jing Daily delves into the Italian luxury house’s recent strategic moves. Read More
McKinsey Report: 5 Key China Consumption Trends For 2023
As China remains challenged, how can brands best prepare for 2023? McKinsey presents five trends that will shape consumer behavior in the new year. Read More
Hainan Island: Luxury Opportunity Or a Trap?
McKinsey & Co.’s latest report states that travelers will return to Hainan even after international travel resumes, projecting tenfold growth by 2025. Read More
5 Trends From McKinsey & Co.’s 2021 China Consumer Report
McKinsey & Company released its 2021 China consumer report, explaining how COVID-19 has changed Chinese consumption and the trends now shaping the Chinese economy. Read More
Has China’s Anti-Consumerism Movement Hurt This Year’s Singles Day Sales?
While Double 11 is collecting record sales this year, anti-consumerism sentiment continues to rise in China. Which represents the real China? Read More
How Luxury Brands Are Leveraging The Power Of Data In China
Chinese consumers are changing fashion and retail, and modern technologies and analytics are helping brands develop smart models of buyer behaviors. Read More
McKinsey: Fashion Industry Actions That Would Slow Climate Change
Climate experts have been warning the world about climate change for decades, but now, the fashion industry is finally ready to address these issues. Read More
McKinsey: The Luxury Goods Industry During And After Coronavirus
Amid the coronavirus, luxury-goods companies must take action to “navigate the now,” plan for the recovery, and shape the future. Read More
McKinsey: How Business Can Respond to COVID-19
Responding to COVID-19, McKinsey & Company reflects on their perspective as of March 9, 2020 on what brands should focus next. Read More
How Can Brands Boost Immunity Against the COVID-19 Virus
We gathered report insights from Boston Consulting Group (BCG), McKinsey & Company, and Kantar China to give an overview of strategic alignment. Read More
