mckinsey & company
Four Key China Trends From McKinsey x BoF State of Fashion 2021 Report
Shedding light on the global economy, consumer shifts and the fashion system, the joint report gives a closer look at the shockwaves brought on by COVID-19. Read More
Through See LV, Louis Vuitton Wants The World to See Wuhan
The month-long exhibition from October 31 through December 6 in Wuhan, China marks Louis Vuitton’s first leg of the traveling exhibition’s tour. Read More
Luxury Brands Face a Different Economic Crisis — and China — From 2009
For luxury brands, China is no longer a market for dumping unpopular inventory or lazily opening new stores and hoping for the best. Read More
3 Key Takeaways from McKinsey & Company’s Chinese Consumers 2020 Report
McKinsey & Company’s China Consumer 2020 report reveals that there is a strong momentum among young and wealth spenders from lower-tier cities. Read More
China’s 7 Wealthy Consumer Types
In China's rapidly evolving economy, not all high net worth individuals are the same. In fact, there are many "types" that luxury brands must account for. Read More
Will Hong Kong Recession Kick Start a Sustainable Second-hand Luxury Market?
Some companies are starting to focus on the rise of second-hand shoppers as an opportunity to target an entirely new type of Hong Kong luxury consumer. Read More
Gen Zers vs. Millennials: How and Why Brands Must Know the Difference
Many brands market to millennials and Gen Zers as one group in China, but because of their unique differences, they must be targeted separately. Read More
50% Of Luxury Purchases By Chinese In 2009 Were Gifts: Survey
This week, a new study by McKinsey & Company indicates that around 50% of Chinese consumers who bought luxury goods last year did so with the sole intention of giving… Read More
