mcdonalds
CLOT Gives McDonald’s A Streetwear Makeover In China
The Asia-exclusive collaboration is generating a huge buzz across major social media channels. What can brands learn from the partnership? Read More
The Brands Hopping Into The Chinaverse For Lunar New Year
China’s annual Lunar New Year season is back in full swing — and with it, brands are tapping the power of the Chinaverse to celebrate. Read More
Can Luxury Learn From McDonald’s Viral Cat House?
As McDonald’s latest limited edition “Cat House” goes viral, “pet pampering” looks like the gateway to China’s Gen Zers. Should brands follow suit? Read More
CCI Q&A: Steven Ekstract on the Year in Content-Commerce
As 2020 draws to a close, Content Commerce Insider has been catching up with leaders in their fields to share reflections on this transformative period. Read More
Anna Sui Launches McLuxury Red Envelopes for Chinese Abroad
The collaboration is a peculiar one. Why is a high-end fashion label collaborating with a brand whose main message is value? Read More
Trending in China: Rising Film Star Zhou Dongyu’s Viral VR Nike Video
Today on social media, Chinese consumers are talking about actress Zhou Dongyu's Nike Commercial and a counterfeit Maserati. Read More
Trending in China: Kris Wu Is McDonald’s New Brand Ambassador
People in China are buzzing about Jack Ma’s visit with the Swedish Prime Minister, McDonald's appointing Kris Wu as brand ambassador and more. Read More
Is Mercedes CCTV’s Target For Annual Foreign Brand Attack?
On Consumer Rights Day, Mercedes and foreign carmakers are choice picks for CCTV's annual public shaming show. Read More
