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maybelline

  • Beauty

    As Beauty Brands Shutter Stores In China, Can The Metaverse Offer A Second Chance?

    Julienna Law  |   Share
    Maybelline is closing 14 standalone stores in China and prioritizing digital expansion. Can the metaverse offer struggling beauty labels a road to revival? Read More
  • Jing Meta

    How Alibaba Tapped The Chinaverse For Double 11

    Bethanie Ryder  |   Share
    With over 21 million products showcased and 290,000 brands participating, China’s Double 11 season was back — but this time with a Web3 makeover. Read More
  • Beauty

    Beauty Trends in the Time of Social Distancing

    Adina-Laura Achim  |   Share
    COVID-19 has brought on a host of unforeseeable challenges to the beauty industry. Yet, some of the latest trends have emerged as the lockdown continues. Read More
  • Companies

    Can Cha Ling, a Local Beauty Brand Backed by LVMH, Succeed in China and Beyond?

    Adina-Laura Achim  |   Share
    What challenges does Cha Ling, a local Chinese beauty brand backed by LVMH, need to conquer in order to gain market share from international beauty brands? Read More
  • Marketing

    5 Out-of-the-Box Influencer Marketing Campaigns in China

    PARKLU  |   Share
    Here, 5 brands that have created out-of-the-box viral campaigns that incorporate product seeding, offline experiences, and engaging micro-tier influencers. Read More
  • Beauty

    Strategies to Attract Beauty Luxury Consumers

    Adina-Laura Achim  |   Share
    Global beauty brands that want to keep up with the changes in China and get ahead of the competition should consider these strategies. Read More
  • The Hidden Power of WeChat Social CRM: What You Need To Know

    Ruonan Zheng  |   Share
    Shanghai-based digital agency 31Ten recently published a report offering brands a hands-on guide on to how best navigate WeChat sCRM. Read More
  • WeChat Leads the Future of Luxury Social E-commerce with Mini Program

    Ruonan Zheng  |   Share
    Should luxury brands jump on this opportunity? And how can they use it to sell effectively? Here we summarize the key points of Azoya’s latest report. Read More
  • Mahjong and Makeup: How Maybelline Got the Chinese New Year Right

    Lauren Hallanan and Ruonan Zheng  |   Share
    While most brands are incorporating zodiac animal in their Chinese New Year designs, Maybelline got influencers excited about its makeup with a mahjong set. Read More
  • Celebrity Strategies: 7 KOL Marketing Tactics to Know in 2019

    Jessica Rapp  |   Share
    Don’t rule out the grassroots KOLs, get smart about product seeding, pay attention to e-commerce KOLs and more. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 06/05/2023

Index LevelDaily Change% Change
264.91-$1.09-0.41%
LVMHKeringRichemont
-$3.44-$0.73-$0.07
View Index

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