maybelline

COVID-19 has brought on a host of unforeseeable challenges to the beauty industry. Yet, some of the latest trends have emerged as the lockdown continues. Read More

What challenges does Cha Ling, a local Chinese beauty brand backed by LVMH, need to conquer in order to gain market share from international beauty brands? Read More

Here, 5 brands that have created out-of-the-box viral campaigns that incorporate product seeding, offline experiences, and engaging micro-tier influencers. Read More

Global beauty brands that want to keep up with the changes in China and get ahead of the competition should consider these strategies. Read More

Shanghai-based digital agency 31Ten recently published a report offering brands a hands-on guide on to how best navigate WeChat sCRM. Read More

Should luxury brands jump on this opportunity? And how can they use it to sell effectively? Here we summarize the key points of Azoya’s latest report. Read More

While most brands are incorporating zodiac animal in their Chinese New Year designs, Maybelline got influencers excited about its makeup with a mahjong set. Read More

Don’t rule out the grassroots KOLs, get smart about product seeding, pay attention to e-commerce KOLs and more. Read More

Panelists at "Cross-Border Retail Growth Powered by Omni-Channel Technology" discussed what brands need to know about partnering with influencers in China. Read More

As social search engines like WeChat strive for relevancy, they can achieve a powerful marketing effect for luxury brands. Read More