maybelline
As Beauty Brands Shutter Stores In China, Can The Metaverse Offer A Second Chance?
Maybelline is closing 14 standalone stores in China and prioritizing digital expansion. Can the metaverse offer struggling beauty labels a road to revival? Read More
How Alibaba Tapped The Chinaverse For Double 11
With over 21 million products showcased and 290,000 brands participating, China’s Double 11 season was back — but this time with a Web3 makeover. Read More
Beauty Trends in the Time of Social Distancing
COVID-19 has brought on a host of unforeseeable challenges to the beauty industry. Yet, some of the latest trends have emerged as the lockdown continues. Read More
Can Cha Ling, a Local Beauty Brand Backed by LVMH, Succeed in China and Beyond?
What challenges does Cha Ling, a local Chinese beauty brand backed by LVMH, need to conquer in order to gain market share from international beauty brands? Read More
5 Out-of-the-Box Influencer Marketing Campaigns in China
Here, 5 brands that have created out-of-the-box viral campaigns that incorporate product seeding, offline experiences, and engaging micro-tier influencers. Read More
Strategies to Attract Beauty Luxury Consumers
Global beauty brands that want to keep up with the changes in China and get ahead of the competition should consider these strategies. Read More
The Hidden Power of WeChat Social CRM: What You Need To Know
Shanghai-based digital agency 31Ten recently published a report offering brands a hands-on guide on to how best navigate WeChat sCRM. Read More
WeChat Leads the Future of Luxury Social E-commerce with Mini Program
Should luxury brands jump on this opportunity? And how can they use it to sell effectively? Here we summarize the key points of Azoya’s latest report. Read More
Mahjong and Makeup: How Maybelline Got the Chinese New Year Right
While most brands are incorporating zodiac animal in their Chinese New Year designs, Maybelline got influencers excited about its makeup with a mahjong set. Read More
Celebrity Strategies: 7 KOL Marketing Tactics to Know in 2019
Don’t rule out the grassroots KOLs, get smart about product seeding, pay attention to e-commerce KOLs and more. Read More
