maybelline

While most brands are incorporating zodiac animal in their Chinese New Year designs, Maybelline got influencers excited about its makeup with a mahjong set. Read More

Don’t rule out the grassroots KOLs, get smart about product seeding, pay attention to e-commerce KOLs and more. Read More

Panelists at "Cross-Border Retail Growth Powered by Omni-Channel Technology" discussed what brands need to know about partnering with influencers in China. Read More

As social search engines like WeChat strive for relevancy, they can achieve a powerful marketing effect for luxury brands. Read More

With competition for content creators and viewers at an all time high, Meipai's "system upgrade" couldn't come at a worse time. Read More

Brands looking to reach Chinese audiences through live video can learn from the successes and mistakes of marketers before them as the industry evolves. Read More

A roundup of ongoing digital campaigns on China’s social media, featuring Maybelline, Tag Heuer, Clinique, Guerlain, and Glamour Sales. Read More

Yesterday's numerically inspired love holiday in China prompted luxury companies to take advantage of social media marketing opportunities on Weibo and WeChat. Read More

In a bold new China marketing move, the beauty brand features Taiwanese star Ko Chen-tung as its first male spokesperson for a women's product. Read More

China's cosmetics industry grew by an estimated 10 percent in 2013, but the two brands still announced that they would be packing their bags. Read More