maybelline
Beauty Trends in the Time of Social Distancing
COVID-19 has brought on a host of unforeseeable challenges to the beauty industry. Yet, some of the latest trends have emerged as the lockdown continues. Read MoreCan Cha Ling, a Local Beauty Brand Backed by LVMH, Succeed in China and Beyond?
What challenges does Cha Ling, a local Chinese beauty brand backed by LVMH, need to conquer in order to gain market share from international beauty brands? Read More5 Out-of-the-Box Influencer Marketing Campaigns in China
Here, 5 brands that have created out-of-the-box viral campaigns that incorporate product seeding, offline experiences, and engaging micro-tier influencers. Read MoreStrategies to Attract Beauty Luxury Consumers
Global beauty brands that want to keep up with the changes in China and get ahead of the competition should consider these strategies. Read MoreThe Hidden Power of WeChat Social CRM: What You Need To Know
Shanghai-based digital agency 31Ten recently published a report offering brands a hands-on guide on to how best navigate WeChat sCRM. Read MoreWeChat Leads the Future of Luxury Social E-commerce with Mini Program
Should luxury brands jump on this opportunity? And how can they use it to sell effectively? Here we summarize the key points of Azoya’s latest report. Read MoreMahjong and Makeup: How Maybelline Got the Chinese New Year Right
While most brands are incorporating zodiac animal in their Chinese New Year designs, Maybelline got influencers excited about its makeup with a mahjong set. Read MoreCelebrity Strategies: 7 KOL Marketing Tactics to Know in 2019
Don’t rule out the grassroots KOLs, get smart about product seeding, pay attention to e-commerce KOLs and more. Read More6 Expert Tips for Picking the Right Chinese Influencer for Your Luxury Brand
Panelists at "Cross-Border Retail Growth Powered by Omni-Channel Technology" discussed what brands need to know about partnering with influencers in China. Read More3 Ways to Optimize Your Brand’s WeChat SEO
As social search engines like WeChat strive for relevancy, they can achieve a powerful marketing effect for luxury brands. Read More