Max Mara
Yilan Hua & the Rise of the Chinese Supermodel
Yilan Hua talks to Jing Daily about the potential of the domestic market, and why luxury brands need Chinese models on their runways. Read More
Who’s Courting China at Milan Fashion Week?
Milan is the next stop for The Jing Daily Fashion Week. From Gucci to Bottega Veneta, the Italian capital’s schedule was in full swing. Read More
The Top 5 Luxury Brand Campaigns of 2021
With consumption repatriation surging in China this year, luxury brands worked harder than ever to craft unique, localized campaigns in 2021. Read More
How to Recontextualize Brand Narratives in China
Jing Daily explores three takeaways from Max Mara’s innovative campaign, including how it shared its brand heritage with local shoppers. Read More
Why Elderly Content Is Trending in China
For this year’s Double Ninth Festival on October 14, a clear trend had many brands showcasing how their products could directly benefit aging consumers. Read More
How Brands Can Put Female Empowerment Into Action in China
Jing Daily analyzes how Max Mara’s latest content strategies can inspire global players eying China’s lucrative womenswear segment. Read More
Big Names Rule Milan Fashion Week, But China Checks In
From Prada to Marni and Max Mara to Giorgio Armani, the Jing Daily Fashion Week Score’s next stop is Italy’s fashion capital, Milan. Read More
Is Tmall’s Luxury Pavilion A Shortcut To Chinese Digital Shoppers?
Max Mara and Paul Smith soft-launched on Tmall Luxury Pavilion this week, but can they leverage the platform for greater awareness and sales in China? Read More
5 Tips For Launching Successful Popups In China
International luxury players must communicate their brand values through dynamic scenarios now that their rivalry with domestic luxury retail has escalated. Read More
Sizing Is Killing Your Brand
Incorrect sizing is one of the leading reasons for returns in fashion. Jing Daily tackles how brands can get Chinese consumers their correct sizes. Read More
