masstige
Mango And Other ‘Masstige’ Brands Shutter After Struggling In China. Could The US Offer New Hope For Them?
Counting their losses in China, affordable fashion and beauty brands are recalibrating their business strategies and turning to the US for expansion. Read More
Interview: Furla’s CEO Weighs in on China’s Love For Accessible Luxury
With plans to make China Furla's biggest market within five years, CEO Eraldo Poletto talks to Jing Daily about the brand's appeal with the rising Chinese middle class. Read More
From Fashion To Autos, ‘Mass Luxury’ Rises To Forefront In China
A new report argues that China's rising tide of aspirational middle-class consumers means big things are in store for accessible premium brands. Read More
China’s Masstige Market Heats Up As Luxury Cools
Although growth was slow in China's luxury market this year, "accessible" luxury still managed to sell. Read More
From WeChat To Peng Liyuan: The Top 10 China Luxury Stories Of 2013
This past year has been a whirlwind for the luxury industry in China. Check out Jing Daily's list of the top 10 stories that shaped the market in 2013. Read More
Here Come The Abs: Abercrombie & Fitch Set To Launch Hong Kong Flagship
Brace yourselves for one of the hottest events of the summer: the opening of Abercrombie & Fitch’s Hong Kong flagship. Read More
Australian, American Winemakers Targeting The “Masstige” Sweet Spot In China
The high end of China's wine market may garner the most headlines, but winemakers around the world are confident that long-term growth lies not at the prestige nor the budget… Read More-
Versace For H&M Sees Chinese Shoppers Packing Stores…To Make Returns
Following the release of the highly anticipated Versace for H&M collection in China, Chinese media reports this week that the enthusiasm that initially met the collaboration has been replaced by… Read More -
What Does ‘Masstige’ Mean For China?
Though masstige lines provide less status, many Chinese consumers are growing more appreciative of goods for their quality and style rather than the ability of their price tags to impress… Read More
