masha ma
Shanghai Fashion Week Takes Off, Fueled by China’s Gen Z
Having been relatively untouched by the pandemic, Shanghai Fashion Week’s youthful spirit continued to lure Gen-Z China to its innovative designers. Read More
Masha Ma’s Local Playbook Pays Off
Following the roll-out of four new stores across Tier-1 cities in September, the local girl has opened Shanghai Fashion Week — a first for an independent designer. Read More
Can Top Livestreamers Austin Li & Viya Pitch Indy Chinese Designers?
Well-known livestreamers Austin Li and Viya have millions of followers and huge online clout. Now they’re trying to help Chinese independent designers. Read More
Learnings from Shanghai Fashion Week
As Shanghai Fashion Week closes, Jing Daily analyzes the green insights it offers into the long-term future prospects of China’s fashion industry. Read More
Paris Fashion Week Embraces Chinese Talents
Next up, it’s Paris’ turn, as the Jing Daily Fashion Week Score focuses on how brands’ collections resonated with Chinese audiences. Read More
How Luxury Brands Can Profit From China’s Top E-Commerce Trend
On August 5, Jing Daily hosted a webinar on how luxury brands can profit from the different livestreaming trends emerging in China. Read More
Simon Collins: How China Is Reshaping the Fashion World Order
Ahead of NYFW, Jing Daily spoke with influential fashion educator Simon Collins on how China is about to challenge the current fashion order. Read More
Fashion Flirts With Hotels to Bring Chinese Travelers New Shopping Experiences
From pop-up shops to branching off into new categories, brands are innovating in the hospitality space to reach their target consumer. Read More
30 Chinese Designers to Take Stage at Major Fashion Shows Internationally This Year
30 emerging and veteran Chinese fashion designers including Vivienne Tam and Lanyu will host shows at fashion week in New York, London, Milan and Paris. Read More
Luxury Brands Woo Chinese Market with Homegrown Talent
High-end labels are tapping into the talent of Chinese designers to target not only China's consumers, but in some cases, shoppers around the globe. Read More
