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CCI Take: Luxury Brands Chase the Esports Opportunity in China
Burberry is the latest to join in the fray through its newly announced partnership with Tencent Games on its multiplayer online game Honor of Kings. Read More
As China’s Market Shifts Inward, Brands Turn to Online Education
With Western brands focusing on sales within China, there is a growing demand for executive education to help brands navigate this complicated market. Read More
Jing Daily Hosts: Why Now is the Perfect Time for New Brands To Invest in China
For our first CEO breakfast series in New York, we spoke to Daniel Langer, CEO of the digital transformation agency Équité, to discuss how brands can survive during uncertain economic and political times. Read More
WeChat Ad-Revenue Boom Buoys Tencent Earnings in Q3
Tencent released its Q3 2018 earnings results on Nov. 14 and indicated that it got a boost from advertising sales, particularly on WeChat. Read More
Chinese Buyers Crave a New Sales Pitch: ‘Experiential Luxury’
A new study by Kadence International indicates 'experiential' marketing is effective in making a luxury brand look more luxurious to Chinese consumers. Read More
Niche French Brands Take a Bet on JD.com’s TopLife
Perrin Paris and Cha Ling are two of the smaller brands to join TopLife this early in its development. What motivated the decision? Read More
Yves Saint Laurent Beauté Sets 24-hour Sales Record on Tmall
There's real demand for high-end beauty brands on the platform, with the previous record set by Givenchy. Read More
The 5 Most Provocative Statements From China Connect, Paris
Where do senior executives from Maserati, Havas, Coca-Cola, Secoo, and Meitu see the China market going? Read More
Chinese Overseas Luxury Spenders Turn To Global Payment Card Giant UnionPay For Major Purchases
The high spending limit set on UnionPay allows Chinese consumers to purchase luxury cars like Maserati with a single swipe. Read More
4 Points That Demystify the Way Women Buy Luxury Cars in China
We spoke with Raul Rios, a luxury car marketing expert, about how Chinese female consumers shop for luxury cars; here's what he said. Read More
