maserati

With Western brands focusing on sales within China, there is a growing demand for executive education to help brands navigate this complicated market. Read More

For our first CEO breakfast series in New York, we spoke to Daniel Langer, CEO of the digital transformation agency Équité, to discuss how brands can survive during uncertain economic and political times. Read More

Tencent released its Q3 2018 earnings results on Nov. 14 and indicated that it got a boost from advertising sales, particularly on WeChat. Read More

A new study by Kadence International indicates 'experiential' marketing is effective in making a luxury brand look more luxurious to Chinese consumers. Read More

Perrin Paris and Cha Ling are two of the smaller brands to join TopLife this early in its development. What motivated the decision? Read More

There's real demand for high-end beauty brands on the platform, with the previous record set by Givenchy. Read More

Where do senior executives from Maserati, Havas, Coca-Cola, Secoo, and Meitu see the China market going? Read More

The high spending limit set on UnionPay allows Chinese consumers to purchase luxury cars like Maserati with a single swipe. Read More

We spoke with Raul Rios, a luxury car marketing expert, about how Chinese female consumers shop for luxury cars; here's what he said. Read More

Chinese women accounted for 40 percent of Maserati's sales in China, one of the fastest-growing luxury car markets, and the cars symbolize their newfound power. Read More