marriage
The Rise Of China’s Single Economy: ‘Unmarried Aunt’ Goes Viral For Handing Out Red Packets During Lunar New Year
China’s latest viral video of a single woman handing out red packets comes as the country grapples with plummeting marriage and birth rates. Read More
Diamonds Aren’t Forever: Young Chinese No Longer Say ‘I Do’ To Marriage And Rings
Facing a plummeting marriage rate and and an economic slowdown, China’s affordable diamond ring brands, including I Do, are weathering difficult times. Read More
As China’s Marriage Rates Plummet, Will the Singles Economy Boom?
What Happened: According to a survey by China’s Ministry of Civil Affairs, in the first three quarters of 2022, a total of 5.445 million couples registered for marriage nationwide —… Read More
Where Does Evergrande’s Default Leave Luxury?
The real estate empire Evergrande has officially defaulted and is now facing 367 claims totaling 84 billion RMB. So what happens next? Read More
Half Of Chinese Women Don’t Want To Marry. Should Luxury Worry?
Nearly half of China’s young, urban women said they do not plan to marry. Should that worry luxury brands? Read More
Opinion: Passionate Love Makes Chinese Millennials Uncomfortable
Passion is seen as a risk among young Chinese, who grew up hearing Mao's phrase, “you are sexually harassing someone if you don't date them for marriage.” Brand communications should… Read More
How Luxury Brands Can Cash In On China’s Booming Wedding Industry
From couture gowns to face-saving candy, brand choice plays a huge role in planning a Chinese wedding. Read More
