marni
Arc’teryx Celebrates Women Empowerment
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Big Names Rule Milan Fashion Week, But China Checks In
From Prada to Marni and Max Mara to Giorgio Armani, the Jing Daily Fashion Week Score’s next stop is Italy’s fashion capital, Milan. Read More
Marni Celebrates China With Ethnic Deep Dive
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Marni, Prada, and Everlane. Read More
At Milan Fashion Week, Brands Double Down On China
Milan put on quality fashion shows during the pandemic, even though international attendee figures were down again, and most chose to watch online. Read More
Alibaba Uses Lockdown to Promote Its Virtual Avatar Game
What's the perfect promotion during a virus lockdown — a video game. And Alibaba introduced a popular yet respectful one with its Valentine's Day campaign. Read More
What Was 2019’s Formula to Create China’s It Bag?
With luxury bags and leather goods now one of China’s top spending categories, it’s time to find out what makes an It bag’s design tip. Read More
Chinese Whispers: Marni Lowers Retail Prices, and More
American luxury label Marni announced it has cut prices by an average of 5 percent to 10 percent in China's retail stores. Read More
Luxury Brands Get Artsy for Art Basel Hong Kong
The high-profile art event gives luxury brands and retailers a chance to connect with their sophisticated VIPs in Asia. Read More
With Tastes Changing, Understated Luxury Stands To Gain In China
With more Chinese luxury consumers, particularly seasoned "veterans" in Shanghai and Beijing, moving beyond logo-heavy brands and towards less ostentatious niche brands heavy on heritage, craftsmanship and exclusivity, a window… Read More
Which Luxury Brands Will Benefit From China’s “Savvy” Shoppers?
Though Chinese shoppers "still like an extra dose of bling on everything," a trend that we expect to see continuing to spread from top-tier to second- and third-tier cities is… Read More
