marks & spencer
Adapting for China? Global Brands Don’t Seek to be Understood, but to Understand
Global brands often conflate Modernization and Westernization, but the missing link is a deep cultural understanding of consumer purchase motivations. Read More
Traditional Retailers Give Themselves a Facelift with New Beauty Offerings
The trend of luxury retailers revamping beauty category seems to be: bigger space, more brands offerings, and increasingly experiential shopping options. Read More
Luxury Brands Ignoring ‘Huge Unmet Demand’ For E-Commerce In China
Although many luxury brands are hesitant to deal with China's challenging e-commerce infrastructure, a new report argues that sooner rather than later is the best time to enter the market. Read More
Marks & Spencer Steps Up China Expansion Efforts
Compared to other Western retailers that hit the Chinese market early (some of them now with hundreds of stores across Hong Kong and the mainland) Marks & Spencer is something… Read More
Marks & Spencer Expands Into China’s E-Commerce Market
Part of its strategy to extend its e-commerce business into 10 international markets, recently the British retailer Marks & Spencer launched a Chinese version of its e-commerce website as well… Read More
