marketing
How Luxury Brands Are Reaching Chinese Travelers Before They Leave Home
A report by digital intelligence firm L2 explores brands' omnichannel online strategies in China for driving sales to duty-free retailers. Read More
Chinese Start-Up Brings VR Experience to High-End Food
Coolhobo founder Loic Kobes hopes to give specialty food retailers a chance to tap into China's digitally savvy market. Read More
Key Takeaways from the Met Gala’s Social Media Storm in China
From Katy Perry’s "mosquito net" veil, to Madonna's familiar pose, fashion statements by celebrities at the Met Gala were getting plenty of attention from Chinese shoppers. Read More
Dolce and Gabbana Campaign Sparks Controversy On China’s Social Media
The #DGLovesChina campaign photos prompted online criticism of Dolce and Gabbana's depiction of Beijing ahead of its debut couture show. Read More
From Modish Vane to Lawrence Li: These Are the Fashion Bloggers Shaping China’s Luxury Industry (Part 2)
Here's an introduction to some of China's most influential fashionistas on Weibo and WeChat right now. Read More
From Mini Apps to KOLs: 6 Effective Luxury Marketing Campaigns on WeChat
Chanel is bringing WeChat followers to a pop-up store in Shanghai, while Mei.com is using fashion influencers to dish out style tips. Read More
From Gogoboi to Mr. Bags: These Are the Fashion Bloggers Shaping China’s Luxury Industry (Part 1)
Here's an introduction to five of China's most influential fashionistas on Weibo and WeChat right now. Read More
Should Luxury Brands Be Excited About China’s Live-Streaming Frenzy?
There's no doubt plenty of live-streaming platforms and viewers to choose from, but the flourishing industry doesn't come without its own challenges. Read More
Report: Chinese Travelers Drive Global Luxury Sales
Luxury brands wanting a piece of the market can benefit from using mobile geographic targeting to engage digitally savvy millennials on the move. Read More
APASS: What Luxury Brands Need to Know about China’s Top Online Shoppers
Alibaba is leveraging its APASS program to help luxury brands market to Chinese consumers, revealing four types of affluent online shoppers in the process. Read More
