marketing
Should Luxury Brands Be Excited About China’s Live-Streaming Frenzy?
There's no doubt plenty of live-streaming platforms and viewers to choose from, but the flourishing industry doesn't come without its own challenges. Read More
Report: Chinese Travelers Drive Global Luxury Sales
Luxury brands wanting a piece of the market can benefit from using mobile geographic targeting to engage digitally savvy millennials on the move. Read More
APASS: What Luxury Brands Need to Know about China’s Top Online Shoppers
Alibaba is leveraging its APASS program to help luxury brands market to Chinese consumers, revealing four types of affluent online shoppers in the process. Read More
Young, Rich and Responsibility Free: How Luxury Brands Are Persuading Wealthy Chinese Millennials to Spend Their Cash
Luxury marketers in China are targeting two different kinds of wealthy millennials, the fuerdai and post-90s 'explorers.' Read More
6 Ways Luxury Brands Use WeChat for Marketing Campaigns in China
From O2O and KOLs, to gamification and Moments ads, here's how luxury brands are using WeChat to reach China's digital natives. Read More
How High-End Brands Leverage Chinese Social Media During Fashion Week
Marketing resource platform ChoZan shows how brands can use WeChat, Weibo, live-streaming, and more to win over Chinese consumers at a critical time in fashion. Read More
Embracing the Power of User Generated Content
Turning the tables so that users are generating content can be a valuable way for luxury brands to engage with consumers while also gaining insight to their preferences. Read More
Live Streaming: 5 Home Truths for Luxury Brands
Brands looking to reach Chinese audiences through live video can learn from the successes and mistakes of marketers before them as the industry evolves. Read More
The Evolving Role of WeChat in a Shanghai Multi-Brand Boutique
Co-founder of Xinlelu.com, Yilei Lu, discusses how the multi-brand store featuring independent international brands balances online with offline strategies for their affluent Shanghainese customers. Read More
From ‘Bling Kings’ to ‘Aficionados’: Understanding China’s Mass Affluent Males
Jing Daily x Carat's new mini report illustrates how luxury brands can better target their content to influence a major consumer base on WeChat. Read More
