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marketing

  • How Luxury Brands Are Reaching Chinese Travelers Before They Leave Home

    Jessica Rapp  |   Share
    A report by digital intelligence firm L2 explores brands' omnichannel online strategies in China for driving sales to duty-free retailers. Read More
  • Sponsored

    Chinese Start-Up Brings VR Experience to High-End Food

    Jessica Rapp  |   Share
    Coolhobo founder Loic Kobes hopes to give specialty food retailers a chance to tap into China's digitally savvy market. Read More
  • Fashion

    Key Takeaways from the Met Gala’s Social Media Storm in China

    Lotus Ruan  |   Share
    From Katy Perry’s "mosquito net" veil, to Madonna's familiar pose, fashion statements by celebrities at the Met Gala were getting plenty of attention from Chinese shoppers. Read More
  • Marketing

    Dolce and Gabbana Campaign Sparks Controversy On China’s Social Media

    Yiling Pan  |   Share
    The #DGLovesChina campaign photos prompted online criticism of Dolce and Gabbana's depiction of Beijing ahead of its debut couture show. Read More
  • From Modish Vane to Lawrence Li: These Are the Fashion Bloggers Shaping China’s Luxury Industry (Part 2)

    Lotus Ruan  |   Share
    Here's an introduction to some of China's most influential fashionistas on Weibo and WeChat right now. Read More
  • Marketing

    From Mini Apps to KOLs: 6 Effective Luxury Marketing Campaigns on WeChat

    Yiling Pan  |   Share
    Chanel is bringing WeChat followers to a pop-up store in Shanghai, while Mei.com is using fashion influencers to dish out style tips. Read More
  • From Gogoboi to Mr. Bags: These Are the Fashion Bloggers Shaping China’s Luxury Industry (Part 1)

    Lotus Ruan  |   Share
    Here's an introduction to five of China's most influential fashionistas on Weibo and WeChat right now. Read More
  • Should Luxury Brands Be Excited About China’s Live-Streaming Frenzy?

    Yiling Pan  |   Share
    There's no doubt plenty of live-streaming platforms and viewers to choose from, but the flourishing industry doesn't come without its own challenges. Read More
  • Report: Chinese Travelers Drive Global Luxury Sales

    Danny Parisi  |   Share
    Luxury brands wanting a piece of the market can benefit from using mobile geographic targeting to engage digitally savvy millennials on the move. Read More
  • APASS: What Luxury Brands Need to Know about China’s Top Online Shoppers

    Yiling Pan  |   Share
    Alibaba is leveraging its APASS program to help luxury brands market to Chinese consumers, revealing four types of affluent online shoppers in the process. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 07/01/2022

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