marketing
Are You Still Selling A Dream? Why Many Luxury Brands Are Lost In The ‘Sea Of Sameness’
Brands that use buzzwords like “selling a dream” rely far too much on design or materials in the hope to differentiate. But only a few truly stand out. Read More
Why Luxury Brands Must Think Differently In 2023
The winning brands of 2023 are cultural movers, able to distinctly convey who they are and how they enable their clients to do things differently. Read More
How Ultra Luxury Is Conquering China
As the economy slows down, Gen Zers are cutting their luxury spend — meaning brands must look to alternative consumer bases such as the more mature UHNWIs. Read More
China’s Changing Fashion Landscape Stands To Benefit JNBY Group
Battered by unpredictable COVID lockdowns and flagging consumer confidence, China's retail environment remains challenging for foreign and domestic brands. Read More
Why Manolo Blahnik’s China Trademark Victory Is So Important For Luxury
After a more than two decades-long battle, luxury mainstay Manolo Blahnik has declared victory in a landmark trademark dispute in China. Read More
Can Fast Fashion Survive the Post-Lockdown Squeeze in China?
Although China has been a lifeline for global fast-fashion chains for more than a decade, they now face a much more challenging market. Read More
Q&A: Wai Social’s Olivia Plotnick on Brand Collaborations in China
Jing Daily catches up with Olivia Plotnick of Wai Social to discuss the importance of brand collaborations in China, top trends, and risks to consider. Read More
Are Kuaishou’s Luxury Ambitions a Pipe Dream?
While Kuaishou is making strides in areas such as e-commerce, there are signs that the platform may not quite be ready for its big luxury moment. Read More
Prada’s ‘Vibe Shift’ Could Be a Turning Point For Luxury Marketing in China
As Prada faces a dip in China market momentum, there are signs that the brand could be well-placed to weather uncertainty in the months ahead. Read More
China’s ‘Lying Flat’ Trend Meets its New Champion: The Free Idler
If 2021 was the year of “lying flat” in China, it appears that 2022 could become the year of the “Free Idler" if domestic brands have their say. Read More
