marketing
Global Luxury Digital Innovation Summit 2019
ECV International’s Global Luxury Digital Innovation Summit 2019 in Paris will discuss hot points such as global luxury goods market digital trends, digital luxury marketing, consumer engagement and customer relationship lifecycle management, online-offline transformation and stores of the future to help luxury companies gain insights into digital opportunities. The luxury goods industry has faced a ... Read More
FUTR Asia Summit 2019
FUTR is Asia’s only Summit focused on fresh thinking and progressive change in the future of retail, marketing and commerce. FUTR Summit will be returning to Singapore for its fourth edition in October 2019. Building on the successes of Summits since 2016, the FUTR Summit will once again host a curated program of insightful conference ... Read More
Marketing to China (M2C) Conference
Between Continents and Business Platforms The United Kingdom’s first Chinese marketing conference on June 5-6 in Central London, will be a showcase of presentations by the world’s leading authority figures in Chinese consumer communication covering key areas such as retail, tourism, luxury and fashion. Designed for new entrants to Chinese markets and existing practitioners, the ... Read More
Chinese Whispers: Fake Supreme Throws a Real Launch Party in Shanghai, and More
Supreme Italia, which is the copycat of the real luxury streetwear brand Supreme from New York, opened its first retail store in Shanghai on March 6. Read More
Farfetch & Balenciaga Launch Exclusive Capsule with Dedicated China Activation
In collaboration with Farfetch, Balenciaga launched an exclusive capsule collection with a dedicated marketing campaign in China. Read More
5 Reasons Why Luxury Brands Can’t Afford to Skip WeChat Marketing
Here are the top five benefits of WeChat marketing for luxury brands in China. Read More
Luxury E-tailer Secoo Names “Chief Growth Officer” — What’s That?
Ren Guanjun, formerly a senior executive at Le.com, sees it as an evolution of the Chief Marketing Role, with added responsibilities in a few key areas. Read More
Inside Nanjing Golden Eagle World, “Asia’s Largest Shopping Mall”
Nanjing Golden Eagle World (金鹰世界) has been described as Asia’s largest shopping mall. The seven biggest malls are all in Asia, with four of them in China. Read More
China’s ‘Leftover Women’ Back in Debate with New Skincare Campaign Video
Prestige skincare brand SK-II is back with a new campaign film, 'The Expiry Date,' which addresses China's obsession with a woman’s age. Read More
Chinese Millennials Covet Dior, Prada When Shopping Abroad
Dior, Prada, Gucci and Coach are the top brand picks for Chinese millennials shopping abroad, according to a recent WeChat survey. Read More
