marketing
Has Luxury Found A Savior In China’s New Pet Craze?
With China entering an age of “Nekonomics,” luxury brands are vying to win in this new pet economy. But can they touch animal-lovers’ hearts? Read More
C-Beauty Secrets: Learnings From China’s Top Cosmetics Brands
The ability of more agile C-beauty brands to connect with Chinese consumers during the pandemic has increased their stickiness, which is great news for China’s domestic beauty and skincare industry. Moreover, this comes at a time when China’s consumers are re-accessing their beauty ideals. But how worried should western cosmetics brands be, and what should ... Read More
Can Anti-KOL Guo Laoshi Help Luxury Brands In China?
The brash and unconventional KOL known as Guo Laoshi is trending amongst Gen Zers, but should luxury brands really consider working with her? Read More
Luxury, Re-Defined
The conventional notion of luxury has all but imploded under the weight of a global pandemic, the largest racial and social justice movement in recent history, and the acceleration of trends that the retail market has been analyzing but slow to adopt. How can we define luxury in this new landscape? How can we move ... Read More
5 Tips For Choosing The Best KOL Livestreamer
Choosing the right KOL livestreamer can be tricky for brands working in China, but these five tips can help you find the best fit. Read More
Creating Community Content to Influence Chinese Customers
“Content is king” — When it comes to community building, content specifically created for members is an indispensable tool for the marketer. Read More
Live-streaming Scams & Struggles in China
The allure of live-streaming e-commerce in China appears too good to be true, so we uncover the scams and struggles facing this emerging space. Read More
Campaign Asia’s Campaign Connect
Join Jing Daily's Greater China managing editor Rachel Zheng at Campaign Connect, a two-day virtual event curated by Campaign on June 2-3, 2020. Read More
Douyin, Kuaishou, Red, Bilibili: Where to Promote Your Brand in China Besides WeChat?
Where should you promote your brand in China? We review Douyin, Kuaishou, Little Red Book, and Bilibili to help you pick the right one for your brand. Read More
WWD’s Digital Beauty Forum 2020
The next wave of disruption On February 12, 2020 in New York, Women’s Wear Daily will bring together executives across the industry to share perspective on digital trends and issues that are shaping beauty brand marketing in 2020 and beyond. Indie and established brands will join retailers and digital innovators to provide insight into a ... Read More
