marketing

The ability of more agile C-beauty brands to connect with Chinese consumers during the pandemic has increased their stickiness, which is great news for China’s domestic beauty and skincare industry. Moreover, this comes at a time when China’s consumers are re-accessing their beauty ideals. But how worried should western cosmetics brands be, and what should ... Read More

The conventional notion of luxury has all but imploded under the weight of a global pandemic, the largest racial and social justice movement in recent history, and the acceleration of trends that the retail market has been analyzing but slow to adopt. How can we define luxury in this new landscape? How can we move ... Read More

“Content is king” — When it comes to community building, content specifically created for members is an indispensable tool for the marketer. Read More

The allure of live-streaming e-commerce in China appears too good to be true, so we uncover the scams and struggles facing this emerging space. Read More

Join Jing Daily's Greater China managing editor Rachel Zheng at Campaign Connect, a two-day virtual event curated by Campaign on June 2-3, 2020. Read More

Where should you promote your brand in China? We review Douyin, Kuaishou, Little Red Book, and Bilibili to help you pick the right one for your brand. Read More

The next wave of disruption  On February 12, 2020 in New York, Women’s Wear Daily will bring together executives across the industry to share perspective on digital trends and issues that are shaping beauty brand marketing in 2020 and beyond. Indie and established brands will join retailers and digital innovators to provide insight into a ... Read More

ECV International’s Global Luxury Digital Innovation Summit 2019 in Paris will discuss hot points such as global luxury goods market digital trends, digital luxury marketing, consumer engagement and customer relationship lifecycle management, online-offline transformation and stores of the future to help luxury companies gain insights into digital opportunities. The luxury goods industry has faced a ... Read More

FUTR is Asia’s only Summit focused on fresh thinking and progressive change in the future of retail, marketing and commerce. FUTR Summit will be returning to Singapore for its fourth edition in October 2019. Building on the successes of Summits since 2016, the FUTR Summit will once again host a curated program of insightful conference ... Read More

Between Continents and Business Platforms The United Kingdom’s first Chinese marketing conference on June 5-6 in Central London, will be a showcase of presentations by the world’s leading authority figures in Chinese consumer communication covering key areas such as retail, tourism, luxury and fashion. Designed for new entrants to Chinese markets and existing practitioners, the ... Read More