marketing

Here are the top five benefits of WeChat marketing for luxury brands in China. Read More

Ren Guanjun, formerly a senior executive at Le.com, sees it as an evolution of the Chief Marketing Role, with added responsibilities in a few key areas. Read More

Nanjing Golden Eagle World (金鹰世界) has been described as Asia’s largest shopping mall. The seven biggest malls are all in Asia, with four of them in China. Read More

Prestige skincare brand SK-II is back with a new campaign film, 'The Expiry Date,' which addresses China's obsession with a woman’s age. Read More

Dior, Prada, Gucci and Coach are the top brand picks for Chinese millennials shopping abroad, according to a recent WeChat survey. Read More

The editors of Jing Daily checked out the top 50 most-read luxury fashion articles on WeChat and picked our top 10 to show brands what's working well. Read More

Tencent's social media platform is targeting the wider Chinese diaspora with a WeChat Moments sharing feature that is similar to Instagram. Read More

While Snapchat is the go-to platform for many luxury brands in the West, in China, the short video market is not so straightforward. Read More

A report by digital intelligence firm L2 explores brands' omnichannel online strategies in China for driving sales to duty-free retailers. Read More

Coolhobo founder Loic Kobes hopes to give specialty food retailers a chance to tap into China's digitally savvy market. Read More