marketing
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Chinese Millennials Covet Dior, Prada When Shopping Abroad
Dior, Prada, Gucci and Coach are the top brand picks for Chinese millennials shopping abroad, according to a recent WeChat survey. Read More -
The Top 10 WeChat Articles on Luxury Fashion in May
The editors of Jing Daily checked out the top 50 most-read luxury fashion articles on WeChat and picked our top 10 to show brands what's working well. Read More -
WeChat Now Lets Chinese Users Share Content on Facebook
Tencent's social media platform is targeting the wider Chinese diaspora with a WeChat Moments sharing feature that is similar to Instagram. Read More -
How Brands Use Short Videos for Marketing in China
While Snapchat is the go-to platform for many luxury brands in the West, in China, the short video market is not so straightforward. Read More -
How Luxury Brands Are Reaching Chinese Travelers Before They Leave Home
A report by digital intelligence firm L2 explores brands' omnichannel online strategies in China for driving sales to duty-free retailers. Read More -
Chinese Start-Up Brings VR Experience to High-End Food
Coolhobo founder Loic Kobes hopes to give specialty food retailers a chance to tap into China's digitally savvy market. Read More -
Key Takeaways from the Met Gala’s Social Media Storm in China
From Katy Perry’s "mosquito net" veil, to Madonna's familiar pose, fashion statements by celebrities at the Met Gala were getting plenty of attention from Chinese shoppers. Read More -
Dolce and Gabbana Campaign Sparks Controversy On China’s Social Media
The #DGLovesChina campaign photos prompted online criticism of Dolce and Gabbana's depiction of Beijing ahead of its debut couture show. Read More -
From Modish Vane to Lawrence Li: These Are the Fashion Bloggers Shaping China’s Luxury Industry (Part 2)
Here's an introduction to some of China's most influential fashionistas on Weibo and WeChat right now. Read More -
From Mini Apps to KOLs: 6 Effective Luxury Marketing Campaigns on WeChat
Chanel is bringing WeChat followers to a pop-up store in Shanghai, while Mei.com is using fashion influencers to dish out style tips. Read More
