marketing on douyin
How the Met Gala Got More Than 170 Million Views in Less Than 48 Hours in China
For this year’s Met Gala, the Met harnessed the power of the Chinese video-sharing app Douyin to the tune of 170 million views in 48 hours. Read More
Why China’s Viral Video App Douyin is No Good for Luxury
While Douyin may be China’s hippest social media app, there are many reasons it may not be the right platform for luxury brands. Read More
