marketing and branding
Key Takeaways From The Webinar “How Collaborations Are Defining Experiences in China”
The Jing Group teamed up with TONG to discuss China-focused brand collaborations, from the risks and rewards to what young consumers really want. Read More
Opinion: Marketing to Women in China Is a Massive Brand Fail
Resonance China's Jerry Clode warns if brands cannot move beyond tired female stereotypes, they risk alienating female consumers. Read More
Don’t Believe the Hype: Why WeChat Is Not a Cure-All for Luxury Brands
Ogilvy & Mather's Jeremy Webb, who spoke at the China Chat Conference in Shanghai, explains why WeChat shouldn't be a brand's sole marketing tool. Read More
Mulberry Banks on Yang Mi’s Star Power as It Expands in China
After forming Mulberry Asia, the London-based brand is leveraging the online influence of major Chinese celebrities to help drive luxury consumers to its new stores. Read More
The Internet Went Wild When This Actress Wore Michael Kors to the Met Gala
Michael Kors connected with social media influencer, fashionista, and actress Yang Mi for this year's Met Gala, generating buzz among Chinese consumers. Read More
Want To Stand Out To Chinese Consumers? A Flying Car Helps
In an interview with Jing Daily, Goodstein Creative Director Georg Warga discusses his viral Volkswagen campaign and what Chinese consumers want. Read More
How Brands Can Make Safe Marketing Bets To Win Big In China
Scott Silverman, worldwide managing director at Ogilvy & Mather, discusses why advertising in China is like walking into a casino, and how brands can make bets to win big. Read More
