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marketing and branding

  • Events

    Key Takeaways From The Webinar “How Collaborations Are Defining Experiences in China”

    Julienna Law  |   Share
    The Jing Group teamed up with TONG to discuss China-focused brand collaborations, from the risks and rewards to what young consumers really want. Read More
  • Opinion: Marketing to Women in China Is a Massive Brand Fail

    Jerry Clode  |   Share
    Resonance China's Jerry Clode warns if brands cannot move beyond tired female stereotypes, they risk alienating female consumers. Read More
  • Marketing

    Don’t Believe the Hype: Why WeChat Is Not a Cure-All for Luxury Brands

    Qin Qian  |   Share
    Ogilvy & Mather's Jeremy Webb, who spoke at the China Chat Conference in Shanghai, explains why WeChat shouldn't be a brand's sole marketing tool. Read More
  • Fashion

    Mulberry Banks on Yang Mi’s Star Power as It Expands in China

    Jessica Rapp  |   Share
    After forming Mulberry Asia, the London-based brand is leveraging the online influence of major Chinese celebrities to help drive luxury consumers to its new stores. Read More
  • Fashion

    The Internet Went Wild When This Actress Wore Michael Kors to the Met Gala

    Yiling Pan  |   Share
    Michael Kors connected with social media influencer, fashionista, and actress Yang Mi for this year's Met Gala, generating buzz among Chinese consumers. Read More
  • Want To Stand Out To Chinese Consumers? A Flying Car Helps

    Philana Woo  |   Share
    In an interview with Jing Daily, Goodstein Creative Director Georg Warga discusses his viral Volkswagen campaign and what Chinese consumers want. Read More
  • How Brands Can Make Safe Marketing Bets To Win Big In China

    Jing Daily  |   Share
    Scott Silverman, worldwide managing director at Ogilvy & Mather, discusses why advertising in China is like walking into a casino, and how brands can make bets to win big. Read More

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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 03/24/2023

Index LevelDaily Change% Change
262.68-$1.82-0.69%
View Index

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