market trends
China’s Luxury Shoppers ‘More Emotional’ In First-Tier Cities
An extensive new research report comparing spending habits between Chinese city tiers finds that luxury shoppers in different locations are buying for significantly different reasons. Read More
Why Data-Driven Marketing Is Key For A Sharp China Strategy
Procter & Gamble’s director of digital media in China discusses how big data can can make the most out of a company's China ad budget. Read More
5 Ways China’s Luxury Brands Can Get Ahead In The Game
Luxury is sparse on a new list of the top 100 Chinese brands, but there are several key strategies brands can take to gain a competitive edge (and they're not… Read More
China’s Consumers Are Traveling More And Drinking Less With Top Homegrown Brands
A new report on the top 100 most valuable Chinese brands finds that a tourism boom is sparking success in the Chinese travel industry, but the government's continued anti-extravagance campaign… Read More
Video: China’s Ultra Wealthy Flee In Record Numbers
A new segment by CNBC takes a look at the estimated $650 billion in offshore assets held by China’s ultra wealthy, which is expected to double in the next three… Read More
China’s Luxury Market: Evolving, Not Declining
China's luxury market growth may be in slowdown mode, but Chinese travelers are spending more and more abroad every year. Read More
Skincare, Apparel Beat Out Wine And Watches In Luxury Forecast Conducted By Ruder Finn And IPSOS
A recent survey of China's luxury customers found out which products they will and won't be dropping their RMB on in 2014. Read More
Who Are The Winners In China’s Luxury Slowdown?
If China's luxury market is only expected to grow by 2.5 percent this year, why are some brands posting double-digit growth? Read More
Bain Study Finds China’s Luxury Consumers More Global Than Ever
The consultancy predicts that North America is set to surpass China for luxury sales growth this year, but a major chunk of those purchases will be made by Chinese tourists. Read More
Global Luxury CEOs Optimistic About China’s Consumers Despite Slowdown
A survey of the world's top luxury brand CEOs finds that Chinese customers are still expected to be a major contributor to growth for the foreseeable future. Read More
