Marie Claire
How A Brand Can Build A Cliche-Proof Chinese Style
Due to China’s rising economic power, contemporary Chinese identity is becoming a popular theme in fashion media. What can brands learn from these stories? Read More
These Over 70s Fashion Influencers Take Chinese Millennials by Storm
Marie Claire China’s latest editorial effort features eight silver generation fashion influencers, who have inspired the country’s millennial generation. Read More
Interview: Elisabeth Koch Is China’s Milliner To The Stars
If you've seen celebrities such as Zhang Ziyi, Shu Qi, or Li Bingbing wearing a designer hat recently, it's likely a creation of Beijing-based milliner Elisabeth Koch. Read More
China: This Week In Digital Luxury Marketing
A roundup of ongoing campaigns in China through November 30, featuring Cadillac, Marie Claire, Hublot, Chaumet, and Shu Uemura. Read More
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing campaigns in China through September 26, featuring La Roche-Posay, Infiniti, Audi, Marie Claire, and Fossil. Read More
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing campaigns in China through August 20, featuring Marie Claire, Diesel, Chow Tai Fook, Infiniti, and Guess. Read More
