Maria Grazia Chiuri
Will Chinese Consumers Forgive Dior?
Given Dior’s Chinese map crisis, and their perceived overreaction by playing a patriotic song at their Shanghai event, are Chinese now ready to forgive? Read More
The Rise of China’s Girl Boss — Luxury’s Newest Target
Women are thriving atop the corporate ladder in China's new economy, but their tastes in luxury depend upon a mix of social mores past and present. Read More
Exclusive: Calvin Klein Embraces Diversity with First-Ever Women’s Day Campaign for Asia
For this year’s International Women’s Day, American luxury fashion brand, Calvin Klein, is on a mission to empower Asian women to challenge gender norms. Read More
Dior’s Pushy Relaunch of Iconic Bag Backfires in China
A campaign video of the Dior Saddle Bag, featuring Hong Kong fashion influencer Elle Lee, sparked social media backlash in China over the weekend. Read More
Does Dior Have an Identity Crisis in China?
What's behind Dior's controversial brand ambassadors in China is its desperation of reaching a millennial audience who is different from its traditional consumers. Read More
Dior CEO Says China Is a ‘Growing Priority’
China is a 'growing priority' for Christian Dior, according to the Parisian fashion brand’s CEO Sidney Toledano in a recent interview. Read More
Dior’s Controversial New Ambassador Notably Absent from Show
Christian Dior's controversial new China ambassador, Angelababy, was absent from the recent cruise collection show as debate about her raged on online. Read More
