marc jacobs
Marc Jacobs’ fashion and beauty renaissance: Can the American brand make a global comeback?
After fading in prominence, Marc Jacobs is reviving its beauty division. Today’s fashion brands need to sell more than just apparel to stay relevant. Read More
Kim Kardashian breathes new life into Marc Jacobs for Fall 2023
Kim Kardashian is helping brands revive their image in the digital age. Now, she stars in the Fall 2023 campaign for once-favored New York label Marc Jacobs. Read More
The Complete Louis Vuitton×Supreme Retrospective
Jing Daily Modern Collectibles examines the moments in fashion history that led up to the fated Louis Vuitton x Supreme collaboration and how the collection’s value has grown since. Read More
LVMH Prize Jury Sorely Lacks Diversity
Fendi womenswear director Kim Jones has become the newest member of the LVMH Prize’s all-star jury, doing little to fix the panel's diversity problem. Read More
CollaBrands: Co-Branding in the Digital World
This week our focus is on the growth of digital co-branding — partnering with digitally native brands to increase brand awareness and drive consumer demand. Read More
Luxury Marketing in 2021 Will Look (and Feel) a Lot More Animated
If there’s one trend that has exploded and become ubiquitous across consumer segments over the past few years, it’s the influence of video games and the cartoon-ification of marketing. As… Read More
Chinese Netizens Turn on Balenciaga’s Latest Campaign, But To What End?
Balenciaga’s new campaign for Chinese Valentine’s Day is stirring dissent on China’s internet, but will this offense really hurt the brand’s sales? Read More
Will Virtual Livestreamers Replace Humans In China?
Virtual livestreamers have done well with anime and gaming-loving Gen Zers on Chinese e-commerce platforms. But can brands leverage this new medium? Read More
Can China’s Resale Market Threaten Luxury?
As China exits the pandemic, consumers are adopting a more rational approach to spending, and it’s driving the country’s recent rise in re-commerce. Read More
R3 Nov: Will Actress Yang Zi’s Onscreen Popularity Translate to Commercial Success?
Yang has differentiated herself from other popular actresses like Yang Mi and Angelababy, whose commercial success in fashion overshadowed their acting career. Read More
