maotai
Chinese Whispers: Yang Mi Tops Celebrity Commercial Value Rankings, and More
Fan Bingbing slipped to third behind Hong Kong actor Shawn Yue, who became the brand ambassador of Tommy Hilfiger last summer. Read More
High-end Baijiu to Drive Chinese Alcohol Market Growth
Prices for scarce bottles such as Flying Fairy Maotai have risen quickly in 2018. New brands are entering the market to take on the likes of Kweichow Maotai. Read More
‘Baijiu’ Author Derek Sandhaus Tells Us Why Chinese Spirit Is ‘Misunderstood’
The author of a new English-language book on the fiery Chinese spirit talks to Jing Daily about what it's going to take to make more foreigners baijiu aficionados. Read More
Why China’s Top Spirit Isn’t Just For Bureaucrats Anymore
Baijiu producer Moutai just posted a massive decline in annual sales growth, but claims it's in the midst of a comeback thanks to a rising number of non-government buyers. Read More
Luxury Gifting By China’s Wealthy Plummets 25 Percent
Hurun's annual survey finds that China's high-net-worth individuals scaled back big time amidst the government's austerity campaign. Read More
Could Mid-Market Be The Way To Go For Slumping Baijiu in 2014?
While high-end baijiu brands have been eyeing overseas markets as a result of the government's anti-corruption campaign, one company decided to target the middle class market at home. Read More
Diageo Ups Its Stake In Baijiu Amidst Spirit’s Plunging Sales
Global drinks giant Diageo's consolidation of control over distiller Shui Jing Fang shows the conglomerate's faith that baijiu can rebound from its current slump and catch on with drinkers across… Read More
China’s Top 50 Brands Missing Fashion, Luxury
A recent report of China's top 50 brands is sparse on luxury, with only a few wine and spirits companies making the cut. Read More
More Bad News For Baijiu As Bottle Prices Drop
Amidst the continuing crackdown on banquet and gifting culture, recent Chinese news reports that Moutai baijiu can now be purchased for less then 800 RMB a bottle. Read More-
Ganbei! Demand For High-End Spirits Buoys Chinese Producers
Though they may privately fret about the potential effects of Beijing's current clampdown on public spending on high-end Chinese spirits at official banquets, home-grown liquor producers like Kweichow Moutai continued… Read More
