maotai

Fan Bingbing slipped to third behind Hong Kong actor Shawn Yue, who became the brand ambassador of Tommy Hilfiger last summer. Read More

Prices for scarce bottles such as Flying Fairy Maotai have risen quickly in 2018. New brands are entering the market to take on the likes of Kweichow Maotai. Read More

The author of a new English-language book on the fiery Chinese spirit talks to Jing Daily about what it's going to take to make more foreigners baijiu aficionados. Read More

Baijiu producer Moutai just posted a massive decline in annual sales growth, but claims it's in the midst of a comeback thanks to a rising number of non-government buyers. Read More

Hurun's annual survey finds that China's high-net-worth individuals scaled back big time amidst the government's austerity campaign. Read More

While high-end baijiu brands have been eyeing overseas markets as a result of the government's anti-corruption campaign, one company decided to target the middle class market at home. Read More

Global drinks giant Diageo's consolidation of control over distiller Shui Jing Fang shows the conglomerate's faith that baijiu can rebound from its current slump and catch on with drinkers across the world. Read More

A recent report of China's top 50 brands is sparse on luxury, with only a few wine and spirits companies making the cut. Read More

Amidst the continuing crackdown on banquet and gifting culture, recent Chinese news reports that Moutai baijiu can now be purchased for less then 800 RMB a bottle. Read More

Though they may privately fret about the potential effects of Beijing's current clampdown on public spending on high-end Chinese spirits at official banquets, home-grown liquor producers like Kweichow Moutai continued to record strong profits in the third quarter of the year. Read More