manner coffee
Helena Rubinstein Sets The Bar For Nostalgia Marketing
Helena Rubinstein’s campaign film starring Faye Wong and directed by Wong Kar-wai drove significant social buzz on Chinese social media. Read More
Wake Up and Smell the Coffee. Beauty Certainly Has
With the increading popularity of coffee in China, local coffee chain brands have become ideal partners for beauty retailers. Read More
What Does Luckin’s Comeback Mean For China’s Booming Specialty Coffee Scene?
Nearly two years after it was found to have fabricated more than $300 million in sales, Luckin Coffee is eager to tell the world that it is back on track. Read More
Down Jackets and Snow Lattes: Winter Goes Aspirational in China
With the 2022 Winter Olympics in Beijing just around the corner, brands in China have sought to tap rising consumer interest in all things winter-related. Read More
Starbucks Could Struggle as Chinese Coffee Upstarts Master Content-Commerce
While early China entrants had to build a coffee culture from scratch, the challenge today is intense competition from marketing-savvy local brands. Read More
