male consumers
Are Chinese Middle-Aged Men Luxury’s Next Big Spenders?
Armed with higher discretionary income, older male shoppers are a major opportunity in a menswear market that too often foregrounds younger customers. Read More
Decoding The Future Of Masculinity In China
In a rapidly changing China, Jing Daily has outlined three emerging trends to help luxury brands decode the future of masculinity. Read More
Omnichannel Marketing Drives Berluti’s Legacy Reinvigoration in China
Berluti has unveiled its first China art event — a masterful blend of digital and physical initiatives exploring the pandemic-related boundaries. Read More
China Puts A Ring On Him
Traditional masculine jewelry implies gothic rings or rapper-inspired chains, but for China's cohort of Gen-Z, those style conventions aren’t enough. Read More
Chinese Men’s Surprising Online Shopping Lists
Chinese men -- particularly younger men -- are interested in fashion and cosmetics. With sales booming, brands need to take notice of their preferences. Read More
Video: Luxury Brands Look To Double Chances Of Success By Wooing Chinese Men
It's becoming clear that China's emerging male consumer is reshaping retail not only in the Mainland, but in Hong Kong and elsewhere, and will remain a key demographic for major… Read More
