makeup
Behind C-Beauty Disruptor Florasis’ Global Expansion
Florasis has ridden the hype wave of Chinese beauty to become a global phenomenon. Here’s what it did to challenge competitors in international markets. Read More
The Best C-Beauty Campaigns for CNY
Jing Daily looks at five brilliant CNY campaigns from C-beauty brands and how these local names market for this traditional festival with modern twists. Read More
What Global Luxury Brands Need To Know About The China Market In 2021
China's economy has been well-equipped to bounce back from the pandemic. But what new opportunities and challenges will luxury brands face in 2021? Read More
In China, Men’s Makeup Isn’t a Threat to Masculinity — It’s Self-improvement
Behind the “mainstreamization” of China’s men makeup lies a psychological driver that is fundamentally different than the Western norm. Read More
Inside MAC Cosmetics’ First Interactive Experience Center in Shanghai
MAC Cosmetics' first interactive experience center was the result of six months of research to understand Gen Z's makeup purchase behavior in China. Read More
NARS Announces Expansion Into China Despite Criticism for Testing on Animals
High-end cosmetics brand NARS, with its parent company Shiseido, announced that it will be entering the China market in September with four physical stores. Read More
Why Revlon And Garnier Bailed On China’s Beauty Boom
China's cosmetics industry grew by an estimated 10 percent in 2013, but the two brands still announced that they would be packing their bags. Read More
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 10, 2013, featuring Cadillac, Chow Tai Fook, and Maserati. Read More
