maison
Luxury Brands Invest In Experiential Flagship Stores To Escape Confines Of Malls
Luxury houses are building independent flagship stores in China’s top-tier cities. Can branded experiential retail help them stand out in this saturated market? Read More
Luxury Brands Not Forbidden From Forbidden City
Collaborations between the Palace Museum and the likes of Cartier and Chaumet allow foreign brands to benefit from swelling Chinese pride. Read More
Branded Mini-Movies As China Marketing Tool: Boom Or Bust?
With Chinese consumers increasingly turning to mobile devices for news and e-commerce, and getting product information and brand updates in bite-sized pieces via Weibo and WeChat, "mini-movies" have moved to… Read More
Longchamp Launches La Maison Canton Road, Exclusive Clutch In Hong Kong
Having built up a strong presence since entering Hong Kong back in 1979, this week the French leather and luxury goods maker Longchamp launches its eighth location in the city,… Read More
Louis Vuitton Pairs With Jiepang For “The Meaning of Travel” Campaign
Running through the end of the month, the new Louis Vuitton campaign on Jiepang, "The Meaning of Travel" encourages users to check in at any Louis Vuitton store in China… Read More-
Event Watch: Louis Vuitton Shanghai Maison Grand Opening (July 21)
Coming just in time to celebrate the brand's 20th anniversary in China, on July 21 Louis Vuitton will open its first-ever mainland China "Maison" at Shanghai's Plaza 66 as the… Read More 
Chanel Shows Metier d’Arts Collection In Shanghai
Shanghai, arguably China's most fashionable and cosmopolitan city (and inarguably its largest) will be the center of attention in the fashion world this week, as Karl Lagerfeld shows his annual… Read More
