Maison Martin Margiela
Nowness’ ‘Shoppable Video’ Holds Solid Potential For China Luxury Marketing
The LVMH-owned editorial site's "shoppable video" technology could catch on as a significant luxury marketing tool in China. Read More
DKNY’s China-Facing Mahjong Set: The Art Of Subtle Localization
As the holiday season and Chinese New Year approach, brands are getting more creative with gifting ideas for Chinese shoppers. Read More
Hong Kong Fashion Pioneer I.T Celebrates 10 Years In Mainland China
Coming at the tail end of Shanghai Fashion Week and overlapping with Fashion Week in Beijing, recently Hong Kong's I.T Group celebrated 10 years in the mainland China market with… Read More
Let’s Be Real: This Is Not The End Of China’s Luxury Market
Over the past several months, the compounding financial woes of leading British luxury house Burberry has become the go-to sob story in business and luxury media alike. Read More
With Tastes Changing, Understated Luxury Stands To Gain In China
With more Chinese luxury consumers, particularly seasoned "veterans" in Shanghai and Beijing, moving beyond logo-heavy brands and towards less ostentatious niche brands heavy on heritage, craftsmanship and exclusivity, a window… Read More
Which Luxury Brands Will Benefit From China’s “Savvy” Shoppers?
Though Chinese shoppers "still like an extra dose of bling on everything," a trend that we expect to see continuing to spread from top-tier to second- and third-tier cities is… Read More-
With Mainland China Debut, Hogan Faces Stiff Competition In Beijing
Coming three weeks after another high-profile Beijing debut, the first Maison Martin Margiela boutique in China at Sanlitun Village, this week the Italian brand Hogan unveiled its first location in… Read More -
First Look: Maison Martin Margiela’s Debut China Location In Beijing, Largest In World
This evening, the French fashion house Maison Martin Margiela launched its first mainland China boutique at Beijing's Sanlitun Village. Read More
