Maison Margiela
MM6 Maison Margiela x Chenpeng, Arc’Teryx x Songtsam And More: China Collabs Of The Week
This week in local brand collabs: Chinese hotel Songtsam launches hype-worthy merch, Maison Margiela’s diffusion line joins hands with Chenpeng, and Robert Wun’s Staccato heels hit shelves. Read More
The Maison Margiela x Gentle Monster Collab Is Making Waves In China
News of a collaboration between Gentle Monster and Maison Margiela has driven social buzz even before its official launch date on February 28. Read More
Diesel Taps Chinese E-Sports, Harrods x Labelhood, And Maison Margiela’s CNY Gift Wrap: China Collabs Of The Week
With the Lunar New Year approaching, global brands are going local, from Diesel tapping esports to Harrods working with Chinese fashion incubator Labelhood. Read More
Xiaomi Partners With Daniel Arsham And Samsung With Margiela. Why Are Phone Brands Joining The Collaboration Craze?
Mobile smartphone companies are partnering up with luxury brands and artists to release ever more attractive offerings for China’s youth. Who does it best? Read More
Why Retailer-Led Brand Collaborations Are So Successful In China
In China, collaborations between brands and retailers have been on the rise over the past decade, led by local upstarts and established names alike. Read More
‘A Small, Concrete Happiness’: Why Luxury Brands In China Love Cafés
Facing weakening consumer demand, luxury brands are building experiential cafés across China to pursue new consumer touchpoints and growth areas. Read More
Why Brands Need Pop-Ups More Than Ever In China
Over the past decade, pop-ups have progressed from a nice-to-have to a must for any brand or retailer invested in mainland China. Read More
The Top Six Luxury Brand Campaigns for China’s 520 Day
Jing Daily spotlights 6 luxury brands celebrating this year’s 520 Day with innovative approaches, and analyzes how they won over local shoppers. Read More
Luxury Brands Wake Up to the Booming Chinese Coffee Market
As China’s coffee shop market becomes increasingly competitive and sophisticated, how are luxury brands leveraging this opportunity? Read More
Dior Bets Big on Women’s Athleisure in China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
