Maison Margiela
Xiaomi Partners With Daniel Arsham And Samsung With Margiela. Why Are Phone Brands Joining The Collaboration Craze?
Mobile smartphone companies are partnering up with luxury brands and artists to release ever more attractive offerings for China’s youth. Who does it best? Read More
Why Retailer-Led Brand Collaborations Are So Successful In China
In China, collaborations between brands and retailers have been on the rise over the past decade, led by local upstarts and established names alike. Read More
‘A Small, Concrete Happiness’: Why Luxury Brands In China Love Cafés
Facing weakening consumer demand, luxury brands are building experiential cafés across China to pursue new consumer touchpoints and growth areas. Read More
Why Brands Need Pop-Ups More Than Ever In China
Over the past decade, pop-ups have progressed from a nice-to-have to a must for any brand or retailer invested in mainland China. Read More
The Top Six Luxury Brand Campaigns for China’s 520 Day
Jing Daily spotlights 6 luxury brands celebrating this year’s 520 Day with innovative approaches, and analyzes how they won over local shoppers. Read More
Luxury Brands Wake Up to the Booming Chinese Coffee Market
As China’s coffee shop market becomes increasingly competitive and sophisticated, how are luxury brands leveraging this opportunity? Read More
Dior Bets Big on Women’s Athleisure in China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
China’s Most Memorable Luxury Events of 2021
From physical runways to large-scale exhibitions hosted by luxury houses, Jing Daily spotlights China's six most memorable events of 2021. Read More
Luxury Friend Lucas Huang Blasted For Bad Behavior
After Kris Wu and Zhang Zhehan, NCT member Lucas Huang has become the latest star embroiled in scandal. How will luxury respond this time? Read More
Maison Margiela Exhibits Its House Legacy At Shanghai Popup
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
