Maison Margiela
The Top Six Luxury Brand Campaigns for China’s 520 Day
Jing Daily spotlights 6 luxury brands celebrating this year’s 520 Day with innovative approaches, and analyzes how they won over local shoppers. Read More
Luxury Brands Wake Up to the Booming Chinese Coffee Market
As China’s coffee shop market becomes increasingly competitive and sophisticated, how are luxury brands leveraging this opportunity? Read More
Dior Bets Big on Women’s Athleisure in China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
China’s Most Memorable Luxury Events of 2021
From physical runways to large-scale exhibitions hosted by luxury houses, Jing Daily spotlights China's six most memorable events of 2021. Read More
Luxury Friend Lucas Huang Blasted For Bad Behavior
After Kris Wu and Zhang Zhehan, NCT member Lucas Huang has become the latest star embroiled in scandal. How will luxury respond this time? Read More
Maison Margiela Exhibits Its House Legacy At Shanghai Popup
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Is Hohhot Luxury’s Next Hotspot?
The hunt for China’s next luxury hotspot is on. Could it be the capital of Mongolia now that SKP is opening a flagship mall there? Read More
How Was Fendi’s Traditional CNY Campaign Judged?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Maison Margiela, Cartier, and Fendi. Read More
Can this Brand Make Avant-Garde Mass in China?
Maison Margiela is opening a second store in Chengdu this week. But as it expands in China, can it retain its avant-garde spirit? Read More
Will Margiela Fragrance’s Ambassador Appointment Boost Its Brand Awareness in China?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Maison Margiela, MAOGEPING, and Shiseido. Read More
