Maison Margiela Replica perfume
Experience comes first in China: Maison Margiela’s latest concept café-retail destination
Maison Margiela unveiled its latest conceptual store space in Hunan earlier this month. Has the house found the winning formula to satiate China’s swelling brand experience appetite? Read More
From underdogs to cult favorites: The rise of niche fragrances in China
Jing Daily explores how prioritizing quality, craftsmanship, individuality, and retail festivals are fueling growing demand for niche fragrances in China. Read More
Maison Margiela’s China Offensive
Maison Margiela is opening a second store in Chengdu this week. But as it expands in China, can it retain its avant-garde spirit? Read More
