Maia Active
It’s All Working Out for Activewear in China
From local activewear startups to the rise of niche sports, China's ever-changing fitness trends reflect a broad shift in values for Gen Z. Read More
What’s Holding Luxury Back From Investing in China?
Cathay Capital announced the launch of a fund in partnership with Kering, L’Oréal, and Pernod Ricard. What will China's investment market look like in 2022? Read More
Why Athleisure Will Boom in Tier-2 & Tier-3 Cities
China’s fitness industry should reach $5.9 billion by 2022 as consumers focus on active lifestyles. Yet, Tier-1 cities won’t provide most of that growth. Read More
Louis Vuitton Releases Digital Game for Founder’s 200th Birthday
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
China’s LGBT Trust Can’t Be Bought
During Pride month, Jing Daily looks at China’s LGBT community and ways for luxury to support its members. Read More
Miu Miu Connects With Gen Z By Upcycling
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms —… Read More
Dior’s Embrace of China’s Adored Transgender Icon Is A Win
While other luxury brands are struggling with their ambassadorial announcements, how did Dior’s appointment of transgender icon Jin Xing work? Read More
What New Activewear Trends Reveal About Health and Wealth In China
Activewear is a crowded industry, with many global and local luxury brands jumping in. Can brands create a narrative to attract new Chinese consumers? Read More
Athleisure Can’t Stop Winning in China
The future of the wellness sector, and the athleisure trend, in particular, will continue to grow rapidly in the Chinese market. Read More
Athleisure is Crushing it in China – Here’s What You Need to Know
We talk about how athleisure is dominating the apparel industry in China and the underlying trends. Read More
