mahjong
Qixi, ‘China’s Valentine’s Day,’ is here: Which luxury campaigns are pulling at our heartstrings?
Luxury brands are courting Chinese consumers this Qixi Festival with poetic and culturally-specific campaigns. Here are our top picks. Read More
The Best C-Beauty Campaigns for CNY
Jing Daily looks at five brilliant CNY campaigns from C-beauty brands and how these local names market for this traditional festival with modern twists. Read More
Luxury Mahjong Without Cultural Appropriation
The Mahjong Line controversy shows that without the right context and intention, attempts at cultural adaptations can turn into appropriation. Read More
Why Qeelin x Mr. Bags’ Bracelet Collab Sold Out In 1 Second
By flexing its cultural advantage as a Chinese luxury brand, Qeelin sold out 100 sets of its Mr. Bags jewelry collaboration in one second. Read More
DKNY’s China-Facing Mahjong Set: The Art Of Subtle Localization
As the holiday season and Chinese New Year approach, brands are getting more creative with gifting ideas for Chinese shoppers. Read More
