made in china
Would Chinese Shoppers Buy A ‘Made In China’ Luxury Bag?
Chinese designers are pushing the frontiers of creativity with localized marketing strategies, leading to the creation of a “Made in China” luxury mark. Read More
Has the Rule of Brand Naming Changed in China?
As “Made in China” becomes ever more desirable, global brands need to prioritize styling their names in the Chinese language. Read More
How Luxury Brands Can Succeed in China Post-COVID-19
COVID-19 has created societal challenges, but it has also been a golden opportunity for some. We look at five changes shaping luxury post-pandemic. Read More
How Will Biden’s China Policy Impact US Luxury?
Biden’s foreign policy looks similar to the previous one that blamed China for America’s economic problems, which will only keep hurting luxury brands. Read More
Why China’s Young Consumers Love Brand Collaborations
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. Read More
The Emergence of Chinese Luxury Brands: From Hope to Reality?
As young Chinese consumers look inward, the creation of more Chinese luxury brands and interest in them will continue to grow for these consumers. Read More
What China’s Affluent Consumers Want Post-COVID-19
Agility Research & Strategy just released its second consumer study, which gauges the impact of COVID-19 on eight key luxury markets in China. Read More
By Siding With Michael Jordan, China Wins Global Approval
The Chinese court case that recently fell in Michael Jordan’s favor isn’t just another trademark case — it’s also an act of public diplomacy. Read More
Gucci, Cartier, Prada, Chanel and Louis Vuitton may still dominate fashion in China – but the new ‘Made in China’ tag is winning the hearts of local millennials
Luxury consumerism in China is undergoing a big transformation, with young consumers feeling increasingly positive towards local brands offering uniqueness. Read More
China Designers: Classics-Inspired “Master of Materials” Xu Zhi
Chinese fashion brand Xu Zhi and the designer behind it are a testament to the staying power of China's rising design class. Read More
