machine learning
How Luxury Brands Use Technology To Gain Customers
These luxury players are pushing the limits of innovation with technologies that reduce costs, improve efficiency, and enhance customer experiences. Read More
AI is the Only Way to Win Chinese Millennials and Gen Zers
Brands should use AI engine to analyze all available data points, including the millions of conversations consumers have about the brand online. Read More
Learning from Gucci’s Wild Success with Millennials and Gen Z
Gucci is on track to become the largest luxury fashion brand in the world if its growth trajectory continues at its current pace. Read More
Local Versus Global: How to Preserve Brand DNA and Still be Successful in China
The lack of a compelling global brand DNA and relevant positioning is a fundamental hurdle for many Western brands to succeed in China. Read More
Lessons from D&G: To Sell Global, Think Local
What happened to Dolce & Gabbana (D&G) can happen to any brand. There is a need to redefine business processes for many brands in the luxury industry. Read More
