MAC
The new lying flat? China’s Gen Z embraces ‘exquisite poverty’
Amid China's economic slowdown, Gen Z embraces "exquisite poverty," balancing luxury and thrift. OEM shopping and group buying underscore this shift. Read More
Nars’ rapid ascent: Brand tops Tmall 618 shopping festival rankings
Nars secured the top position in this year’s 618 pre-sales shopping event, but domestic brands are gaining ground with tailored products. Read More
Metaverse Beauty With Chinese Characteristics
Digital optimism poses an exciting opportunity for beauty’s metaverse ambitions. But Beijing's ban on all crypto activities means brands should be cautious. Read More
When Will Beauty Benefit From the Global Gaming Boom?
Throughout the past year of global coronavirus lockdowns, our digital selves are likely to have seen far more public exposure than our physical selves. Read More
Luxury Brands Chase the Esports Opportunity in China
Burberry is the latest to join in the fray through its newly announced partnership with Tencent Games on its multiplayer online game Honor of Kings. Read More
From China Pride to Regional Pride & How to Connect Further with Chinese Consumers
COVID-19 has accelerated several trends in China, the most notable of which is the “China Pride” trend — and this trend is still growing. Read More
Is Eliminating Counterfeits in China a Pipe Dream?
After yet another major counterfeit den in China has been seized, is the Chinese government ready to crackdown on this highly profitable market? Read More
Chinese Whispers: Japan’s High-end Retailer Takashimaya Exits China, and More
Takashimaya became the latest instance of a foreign retailer who failed to keep up with the quickly-evolving new retail landscape in China. Read More
Strategies to Attract Beauty Luxury Consumers
Global beauty brands that want to keep up with the changes in China and get ahead of the competition should consider these strategies. Read More
Full Disclosure: Little Red Book Now Unmasks KOLs’ Paid Posts
The “brand partner platform” is a small step for Little Red Book, but a big step toward regulating the exploding influencer economy. Read More
