MAC cosmetics
Featuring Windowsen, Daniel Arsham, and Shushu/Tong, Here Are The China Collaboration Awards Of 2022
After a busy 12 months of brand collaboration in mainland China, here are our collab awards for most unexpected, best sneakers, and best beauty drops. Read More
High Fashion Makeovers And Hypebeast Homeware: China Collabs Of The Week
The latest brand collaboration news in China: Mac Cosmetics taps Windowsen, Clot releases another Gallery 1950 rug, and Lacoste goes local. Read More
Why Luxury Brands Must Get Personal
Luxury brands already provide a range of personalization services. But they need to get more personal with their customers — both online and off. Read More
Is China Becoming the World’s Testbed for New Retail?
Having seen revenue plummet at brick-and-mortar stores this year, global brands are using China to experiment with more innovative retail strategies. Read More
Which Luxury Campaigns Stood Out in China This Week?
MAC, Fendi, and Neiwai took to Chinese social media to boost brand recognition and sales. Read More
Sotheby’s Taps Chinese Couturier Guo Pei to Curate
Famous in the West for her collaboration with MAC Cosmetics and for designing Rihanna’s 2015 Met Gala gown, Guo Pei is a household name in China. Read More
Can Gucci Find a Market for their Bizarre Brand of Beauty?
While Gucci’s Hollywood-cum-Punk aesthetic is likely to appeal to the general public, will it help the brand develop a global luxury beauty business? Read More
Chinese Whispers: China Rules Against NetEase in MAC Cosmetics Trademark Infringement Case, and More
MAC Cosmetics requested Kaola to stop selling their products, disclose the sources of products, and destroy its inventory. Read More
Chinese Whispers: Hermès Denies ‘Unspoken Rules’ of Buying a Birkin Handbag, and More
Hermès China denied that customers need to make regular purchases before becoming eligible to buy one of its signature handbags. Read More
Inside MAC Cosmetics’ First Interactive Experience Center in Shanghai
MAC Cosmetics' first interactive experience center was the result of six months of research to understand Gen Z's makeup purchase behavior in China. Read More
