M.A.C

The mash-up was an overwhelming success. All five lipstick styles sold out across all sales channels within 24 hours of the launch. Read More

We spent the day shopping with Fred, an affluent Chinese man who needed some fashion advice, to better understand the shopping habits of other men like him. Read More

A roundup of recent digital campaigns on China’s social media, featuring Coach, Bentley, Volkswagen, Tesla, and M.A.C. Read More

A roundup of recent and ongoing digital campaigns on China’s social media, featuring Furla, Jaguar, Cadillac, M.A.C, and Volvo. Read More

A roundup of recent and ongoing campaigns in China through October 31, featuring Coach, Fossil, M.A.C, Femina, Versace, and Volvo. Read More

A roundup of new and ongoing campaigns in China through the end of the year, featuring Shiseido, ELLE, M.A.C, L'Occitane en Provence, Dunkin’ Donuts, and Cosmopolitan. Read More