M.A.C

Online gaming isn't just popular in China — it's a way of life — and now luxury brands are looking at video games as a new marketing arena. Read More

While the government is making efforts to move away from animal testing, it will take some time to get the technology and awareness up to speed. Read More

Farfetch joined forces with Mr. Bags to launch a Mini Program store, while Austin Li became the first KOL to launch a Tmall Global Influencer Store. Read More

Here, 5 brands that have created out-of-the-box viral campaigns that incorporate product seeding, offline experiences, and engaging micro-tier influencers. Read More

American premium beauty giant Estée Lauder Companies cut retail prices in mainland China – a move that is poised to sustain its robust growth in the market. Read More

The mash-up was an overwhelming success. All five lipstick styles sold out across all sales channels within 24 hours of the launch. Read More

We spent the day shopping with Fred, an affluent Chinese man who needed some fashion advice, to better understand the shopping habits of other men like him. Read More

A roundup of recent digital campaigns on China’s social media, featuring Coach, Bentley, Volkswagen, Tesla, and M.A.C. Read More

A roundup of recent and ongoing digital campaigns on China’s social media, featuring Furla, Jaguar, Cadillac, M.A.C, and Volvo. Read More

A roundup of recent and ongoing campaigns in China through October 31, featuring Coach, Fossil, M.A.C, Femina, Versace, and Volvo. Read More