M.A.C
Why Luxury Brands Should Care About Online Gaming in China
Online gaming isn't just popular in China — it's a way of life — and now luxury brands are looking at video games as a new marketing arena. Read More
Animal Testing for Imported Cosmetics – What’s New This Year?
While the government is making efforts to move away from animal testing, it will take some time to get the technology and awareness up to speed. Read More
Farfetch and Tmall are Taking Influencer Collaborations to the Next Level
Farfetch joined forces with Mr. Bags to launch a Mini Program store, while Austin Li became the first KOL to launch a Tmall Global Influencer Store. Read More
5 Out-of-the-Box Influencer Marketing Campaigns in China
Here, 5 brands that have created out-of-the-box viral campaigns that incorporate product seeding, offline experiences, and engaging micro-tier influencers. Read More
Estée Lauder Companies Follows Strong Earnings with a Retail Price Cut in China
American premium beauty giant Estée Lauder Companies cut retail prices in mainland China – a move that is poised to sustain its robust growth in the market. Read More
Beauty Battle: Lipstick Sales Soar With Tencent Mobile Game Tie-In
The mash-up was an overwhelming success. All five lipstick styles sold out across all sales channels within 24 hours of the launch. Read More
A Day in the Shopping Life of a Young Affluent Chinese Man
We spent the day shopping with Fred, an affluent Chinese man who needed some fashion advice, to better understand the shopping habits of other men like him. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent digital campaigns on China’s social media, featuring Coach, Bentley, Volkswagen, Tesla, and M.A.C. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring Furla, Jaguar, Cadillac, M.A.C, and Volvo. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing campaigns in China through October 31, featuring Coach, Fossil, M.A.C, Femina, Versace, and Volvo. Read More
