lying flat
How Gen-Z Anxiety Is Shaping The China Market
The comfortable Gen-Z lifestyle also comes with many new pressures, which is why brands should look to ease their burden with light-hearted entertainment. Read MoreWhat China’s “Lying-Flat” Trend Means For Luxury Brands
Thanks to China’s new lying flat movement, young consumers are choosing slower lifestyles. But can luxury brands connect with this trend? Read MoreIs China’s Affordable Luxury Market Dying?
Affordable luxury had a great run in China, but some factors have led many to believe that this market is tanking post-COVID-19. Read More